Company Plans Future Investments in Walleye-Focused Media

Baxter, MN (August 5, 2008) In-Fisherman, a division of InterMedia Outdoors, Inc., today announced that it will discontinue operation of the Professional Walleye Trail (PWT) after the 2008 season. The PWT started with a single event in 1989 and grew to become North America's most prestigious walleye tournament series.

During the past 19 years the PWT served as a proving ground for new tackle and marine equipment and the birthplace for innovative tactics that have made anglers across the country more successful. Along the way the PWT has awarded millions of dollars in cash and prizes to thousands of professional and amateur participants. However, sponsorship support no longer covers event expenses, and angler participation has declined in recent years.

Announcing the decision, In-Fisherman Publisher Steve Hoffman said, "This was a difficult decision for us, but in the end we felt that the PWT was no longer an effective way for us to serve the dedicated angler, which is our core mission at In-Fisherman.”

The PWT has three events remaining in its 2008 schedule culminating in the 2008 PWT Championship Shootout on October 16-18 in Hudson, Wisconsin, with a first-place purse of $50,000.

Going forward, InterMedia Outdoors will continue to invest in walleye-focused media including additional editorial content in Walleye In-Sider magazine, content and functionality improvements in WalleyeFan.com, the launch of a new television series “Walleye In-Sider” which will begin shooting in October and will debut in the fourth quarter of next year, and the development and launch of a fully redesigned In-Fisherman website with content devoted to walleyes and virtually every other freshwater fish.

Hoffman added, “We're very excited about our new print, online and television endeavors, and are confident that we will not only teach millions of anglers how to catch more and bigger walleyes, but will continue to help our advertisers sell more product.”

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