Bass Anglers' Gear Guide: Fat Boyz Baits

Bass Anglers' Gear Guide: Fat Boyz Baits
Fat Boyz 3 3/4-inch Shad

On Mar. 4, Pok-Chi Lau of Lawrence, Kansas, and I went largemouth bass and temperate bass fishing  at 2,600-acre power-plant reservoir in eastern Kansas. At the end of our outing, Lau and I crossed paths at the boat ramp with Travis Brooks and Ronny Denayer, both of Butler, Missouri, and we talked.

They said that they had  fished several cold-water areas, including the dam and the riprap shoreline that parallels the access road to the power plant. We also saw them plying one of the bluffs in the heart of the warm-water plume. They are power anglers, and they said they caught 15 largemouth bass, and lost one that looked as if it would weigh at least six pounds. This brute was hooked on a jerkbait along the riprap of the access road.

As we exchanged tidbits about our hours afloat,  Denayer told us that Brooks, who is 30 years old, was the proprietor of Fat Boyz Baits. Denayer participates in Brooks' bait business, too.

Brooks called it a family-owned business in which Brooks and Jeff Hill of Butler, Missouri, hand-pour all of the company's  soft-plastic baits and Denayer makes the jigs. And as Brooks notes on the company's Web site:  "Every bait is manufactured by us. Nothing leaves our shop without us touching it. We don't produce as many baits as some companies, but you can be assured we sell the best. We thoroughly test every lure we produce, and only sell it if it is a bait we want to fish."

Initially,  they began making hand-poured baits in 2010 just for themselves.  Eventually other  bass anglers  got wind of what Brooks, Denayer and Hill were doing, and these curious anglers wanted to buy some Brooks and his friends' wares. And as this threesome received more and more requests for their baits, they decided to start their bait business, which began rather rudimentarily  in March of 2012.

Lau and I confessed that we had not heard of Fat Boyz Baits.  So in the parking lot at the boat ramp,  Brooks and Denayer spent a considerable amount of  time showing us some of their baits, and they tested several of them on this outing.

Posted below are photographs of seven of the Fat Boyz's hand-poured soft-plastic baits that Brooks and Denayer showed us.  More of the products can be seen at,  and anglers can talk to Brooks at 660-679-1632.

As this burgeoning company expands and produces more  baits in the months to come, we will update this blog by featuring some of their new baits.

Fat Boyz four-inch Real Craw

[caption id="" align="aligncenter" width="443" caption="Fat Boyz 4 1/2-inch Gorilla Tube"][/caption]

[caption id="" align="aligncenter" width="376" caption="Fat Boyz Maddad"][/caption]

Get Your Fish On.

Plan your next fishing and boating adventure here.

Recommended for You


Dock Shooting Crappies

Matt Straw - July 03, 2018

Catch those weary crappie with this technique!


Deep Cranking Confessions from the Pro's

John Neporadny Jr - December 18, 2017

Here's some important crankbait lessons from the big leagues.


Costa Baffin Sunglasses Review

Chris Schneider - April 26, 2019

Made from 100% recycled fishing nets, the Costa Baffin's are a must-have for any serious...

See More Recommendations

Popular Videos

Simms' Solarflex Ultra Cool Armor Hoody

John Frazier of Simms Fishing Products helps OSG's Lynn Burkhead understand the new features of the new Simms' Solarflex Ultra Cool Armor sun protection hoody.

Mustad's Saltwater Jig Lineup

Russ Whisler shows OSG's Lynn Burkhead the innovative features and great color schemes in Mustad's voluminous lineup of saltwater jigs introduced at ICAST 2019.

Sight Fishing Carp

The In-Fisherman staff slips into stealth mode sight tactics for barrel-shaped carp.

See more Popular Videos

Trending Stories


Walleye Length To Weight Conversion Chart

Dr. Rob Neumann - January 03, 2017

Several methods are available to estimate the weight of a fish. Some use length as well as...

Other Fish

Must-Have Striped Bass Tackle

Rick Bach - May 04, 2017

It was an August evening and I was wading the flats in Brewster, MA with my cousin. Here you...


The Best Catfish Rigs

In-Fisherman - January 11, 2018

Catfish are simple creatures that can be caught using the best catfish rigs. Catching them is...

See More Stories

More Baits


Northland's IMPULSE Smelt Minnow

Ned Kehde - March 12, 2017

When we were working on a gear guide about Northland Fishing Tackle's new IMPULSE Core...


Spice It Up With Jig Spinners

Cory Schmidt - March 10, 2015

Professional angler Brian Brosdahl hefts a nice walleye that fell for a jig-spinner. It's


2018 ICAST New Softbaits

Dan Johnson - July 05, 2018

Hot new Softbaits sure to help you put more fish in the boat.

See More Baits

GET THE MAGAZINE Subscribe & Save

Temporary Price Reduction


Give a Gift   |   Subscriber Services


GET THE NEWSLETTER Join the List and Never Miss a Thing.