B.A.S.S. announces renewed deals with Yamaha, Daiwa

BIRMINGHAM, Ala. – B.A.S.S. announced today that Yamaha Marine, a worldwide leader in outboard marine products, has signed a four-year renewal as a premier sponsor as well as the title sponsorship for the Bassmaster Redfish Cup Championship. B.A.S.S. and Yamaha have a long partnership history that dates back to the mid-2000s.

“Yamaha’s support of B.A.S.S. represents our strong commitment to competitive fishing,” said Mark Tracy, Vice President, Yamaha U.S. Marine Business Unit. “B.A.S.S. continues to evolve to meet the challenges necessary to grow the sport while also sharing a legacy of excellence with the next generation of anglers. Yamaha shares that passion for competitive fishing and looks forward to working with B.A.S.S. as we build upon our long-standing relationship.”

Said B.A.S.S. Chief Operating Officer Phillip Johnson: “We are thrilled to extend the partnership with Yamaha for another four years, This long-standing relationship of two leaders in the industry is one bass anglers and fans expect to see at tournament events across the country each year. We look forward to continuing to build both the freshwater and saltwater bond with Yamaha for years to come.”

Yamaha also features the Yamaha Power Pay Program, a contingency program for tournament anglers who own and run with a Yamaha outboard motor on their boat (pro, semi-pro and amateur anglers) and post the highest-placing finish of those who have registered for the Yamaha Power Pay Program. Select tournament trails pay the top two highest finishes.

B.A.S.S. also announced today that gear manufacturer Daiwa has signed a three-year renewal as supporting sponsor.

“Daiwa is pleased to renew our sponsorship with B.A.S.S. for another three years. We see tremendous potential for growth in the fishing industry, as well as exciting opportunities to elevate the Daiwa brand,” said Marc Mills, senior marketing manager for Daiwa Corporation.

“Our activations at B.A.S.S. events have proven to be invaluable, providing us with direct engagement opportunities with our customers. B.A.S.S. continues to offer the premier platform for expanding our reach and growing our popularity within the angling community. We look forward to continuing our strong partnership with B.A.S.S. in the years ahead.”

Daiwa's first spinning reel rolled off the assembly line in 1955, and it has grown into one of the largest and most influential tackle companies in the world. Today it continues the tradition, creating and delivering to anglers the most advanced and dynamic fishing gear the world has to offer.

“We are proud to extend our partnership with Daiwa as a supporting sponsor,” said Johnson. "Daiwa’s reputation among anglers, from top-level pros to beginning enthusiasts, is well-respected. This relationship between Daiwa and B.A.S.S. has proven to be mutually beneficial and we look forward to working together for years to come.”

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