B.A.S.S. deal with Marathon includes content series

B.A.S.S. has announced a new partnership with Marathon, the retail brand of Ohio-based Marathon Petroleum Corporation, naming the brand as the official title sponsor of the Bassmaster Studio Set and the exclusive partner of the Marathon Peak Performance Custom Content Series on the Bassmaster YouTube channel.

The Marathon Peak Performance Custom Content Series is a 10-video series on Bassmaster’s YouTube channel that will spotlight the top-performing anglers of the season. This series will celebrate the champions of all nine Bassmaster Elite Series tournaments and the Bassmaster Classic.

“At Marathon, we’re proud to continue fueling the passion of Bassmaster fans and anglers alike,” said Steven Kammeyer, brand marketing manager at Marathon Petroleum. “This partnership is built on shared values, performance, perseverance and delivering at the highest level, and we’re excited to bring fans even closer to the action through the Bassmaster Studio Set and our new Peak Performance content series.”

Said B.A.S.S. COO Phillip Johnson: “We are thrilled that Marathon continues to be a part of the Bassmaster family. Their commitment to performance and endurance aligns perfectly with the dedication and determination of our anglers. Through the Bassmaster Studio Set and the Marathon Peak Performance Custom Content Series, we’ll bring fans even closer to the action while showcasing what it takes to compete at the highest level in professional bass fishing.”

The Marathon Peak Performance Custom Content Series will launch on Bassmaster’s YouTube channel throughout the 2025 season.

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