B.A.S.S. enters deal with Mercury, Lowrance

B.A.S.S. recently announced a multiyear sponsorship with Brunswick brands Mercury Marine and Lowrance. Mercury Marine continues long-standing relationship with B.A.S.S., which is nearing the quarter-century mark, while Lowrance is joining in an expanded partnership.

Mercury Marine will be a premier sponsor of B.A.S.S. and will also become the title sponsor of the 2024 B.A.S.S. Nation Qualifier Series, which focuses on America’s grass-roots anglers.

“We are delighted to renew our premier-level support of B.A.S.S. – a partnership that promotes our mutual values and our shared love of competitive bass fishing,” said Jamie Evans, Mercury Marine vice president of marketing. “We are also excited to be the title sponsor for the 2024 B.A.S.S. Nation Series. Mercury and B.A.S.S. continue to work together to advance the causes of conservation, youth development and expanded opportunities for recreation and competition on the water.”

Mercury Marine’s title sponsorship of the B.A.S.S. Nation highlights the changes in the series for 2024. This year, individual and club members will be able to enter national qualifier events, with the Top 20 finishers advancing to the B.A.S.S. Nation Championship and a shot at a berth in the Bassmaster Classic.

“We are thrilled to continue our storied partnership with Mercury,” said Chase Anderson, CEO of B.A.S.S. “Our combined focus to grow the sport we love and share the passion of bass fishing ensures a very bright future for generations to come. Their support reaches from our grass-roots anglers to the biggest stage in bass fishing, the Bassmaster Classic. Together, Mercury and B.A.S.S. will bring fans, participants and competitors world-class events at all levels.”

Lowrance will not only become the supporting sponsor of the Bassmaster Elite Series and the Bassmaster Opens, but will also serve as presenting sponsor for the B.A.S.S. Nation Qualifier Series and hold the title sponsorship of the upcoming Harris Chain Elite event to be held April 11-14 in Leesburg, Fla.

“Lowrance is pleased to be partnering once again with B.A.S.S. in 2024 and 2025,” said Simon Conder, Lowrance brand marketing director. “We are looking forward to being more involved and playing a bigger part in these successful tournaments, including being the title sponsor of the Harris Chain Elite event and the presenting sponsor for B.A.S.S. Nation, as well as supporting sponsor for the Elite Series and Bassmaster Opens tournaments. A large number of competitors already use Lowrance, and it is particularly important for us to be supporting them, as well as informing and educating supporters and the wider angler community about our range of electronics and how they can help users become better anglers and, of course, catch more fish.”

“We are thrilled Lowrance is joining B.A.S.S. as a supporting sponsor,” added Anderson. “The relationship between our brands goes back decades and our histories, from the foundation of the sport to recent technological innovations, are in lockstep. Both Lowrance and B.A.S.S. focus on educating and supporting anglers in the pursuit of success. Our combined passion will focus on not only giving fans amazing events to watch, but also enhancing the moments anglers will spend on the water.”

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