B.A.S.S. lands Turtlebox and Battery Tender to sponsor Opens circuit

B.A.S.S. officials announced this week a new sponsorship arrangement for its Opens circuit with Turtlebox Audio taking over as the title sponsor and Battery Tender signing on as the presenting sponsor. The move ends St. Croix's four-year stint as the title sponsor of the Opens and Seviin's two-run run as presenting sponsor. 

Turtlebox Audio, known for its rugged, lunch-pal inspired designs, is a growing brand in the portable bluetooth speaker category. The brand’s products are available through national and specialty retail partners, major online marketplaces, and owned brand channels. In addition to creating premium audio equipment, Turtlebox actively supports the outdoor community, from conservation causes to grassroots angling events — always encouraging people to get outside and explore.

“B.A.S.S. has been a staple in fishing for decades, providing anglers of all ages a real shot at chasing big dreams,” said Will Bradley, Co-Founder of Turtlebox. “Turtlebox is fired up to be the Title Sponsor of the Bassmaster Opens and to stand behind a community that lives and breathes the outdoors as much as we do.”

Battery Tender is a global leader in battery chargers, maintainers and portable power solutions. The multievent partnership brings together two brands known for dependability and performance, strengthening support for the next generation of Bassmaster Elite Series pros while enhancing the tournament experience for anglers and fans nationwide.

“Bassmaster is the gold standard in the fishing world, and for a family-owned company with our own deep history, partnering with an organization that has defined the sport for decades is a major milestone,” said Michael Prelec Jr., CEO of Battery Tender. “It's an opportunity to align our brand with the very best in the industry and demonstrate our commitment to keeping anglers powered and ready for the future of sportfishing. We look forward to a successful collaboration that elevates the experience for fans and pros alike.”

With more than 35 years of experience delivering trusted charging and power-management technology, Battery Tender has become a staple for boaters, anglers and outdoor enthusiasts who rely on dependable equipment. The company’s lineup of smart chargers, maintainers and portable power solutions ensures batteries stay healthy, efficient and ready for peak performance — a critical advantage for anglers who depend on their electronics, trolling motors and onboard systems during long, demanding competition days.

The Turtlebox Bassmaster Opens will kick off at the Kissimmee Chain in Kissimmee, Fla., Jan. 29-31, 2026.

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