Berkley Havoc Money Maker

The pumpkin-green Money Maker at the top of this photograph is wacky rigged onto a 1/16-ounce Gamakatsu G Finesse Wacky Jig Head. The one on the bottom is affixed to a blue 1/16-ounce Gopher Tackle Mushroom Head Jig.

Pure Fishing recently introduced a new soft-plastic finesse bait to the angling world, and it is called the Berkley Havoc Money Maker.

Brandon Palaniuk of Hayden, Idaho, had a hand in creating it. And he is a professional tournament angler who competes on the Bassmaster Elite Series. Knowledgeable observers of the goings on in the tournament world often proclaim that Palaniuk is one of the sports' most versatile anglers. Thus, there are spells when he wields a spinning outfit and a finesse bait --  such as the Havoc Money Maker.

It is a 4 1/2-inch worm. In the center of its torso, there is a half-inch section that replicates an earthworm's clitellum. On each side of the clitellum, there are four ribs or rings that encircle the torso. Each end of the Money Maker is embellished with two balls, which Pure Fishing calls rounded ends. Each ball is about the same diameter as the clitellum. Each one of the two sections that stretches from the clitellum to one of the balls is 1 1/2-inches long, and the diameter of each section gradually decreases as it extends to the ball.

According to Pure Fishing and Palaniuk, the unique configuration of the Money Maker causes it to undulate differently and more alluringly than other four-inch finesse worms can generate.

In the eyes of Midwest finesse anglers, it looks like a wacky-rig worm, which is one way that Palaniuk uses it. But he and the folks at Pure Fishing have discovered that it is equally effective when it is affixed to either a drop-shot rig or shaky-head jig.

Palaniuk says his favorite tactic is to affix it wacky style to a light-weight drop-shot rig. And his drop-shot rig consists of a 3/16-ounce drop-shot sinker, No. 2 drop-shot hook, and a short eight-pound-test fluorocarbon leader.

It is available in 11 colors: Black Red Flake, Cinnamon Brown Purple, Green Pumpkin, Green Pumpkin Purple Copper Fleck, June Bug, Pumpkin Green, Smoke Black Glitter, Smoke Purple and Copper, Watermelon, Watermelon Gold, and Watermelon Red Fleck. Several of these color-combinations were created by Palaniuk.

The suggested retail price for a package of 15 is $3.49.

Recommended for You


Sensational New Softbaits for Bass

Steve Quinn - April 22, 2019

Steve Quinn talks new softbaits for bass from Berkley.


The Lowdown on Walleye Hardbaits

Steve Ryan - May 28, 2019

The range of walleye hardbaits encompasses multiple categories and a dizzying number of lures.


Dock Shooting Crappies

Matt Straw - July 03, 2018

Catch those weary crappie with this technique!

See More Recommendations

Popular Videos

Room Full of New Gear from L.L. Bean

L.L. Bean's Jeff Miller shares a room-full of new gear for 2020 with Game & Fish Editorial Director Adam Heggenstaller at ICAST 2019 in Orlando.

Bait Choices from Skeet Reese

Pro angler Skeet Reese is a Major League Fishing champion and a winner of the Bassmaster Classic and BASS Angler of the Year titles. Throughout his years of bass catching success, as he tells World Fishing Network personality Chad LaChance, Berkley baits like the Deal and Straight Money have played a key role in what he has accomplished out on the water.

Berkley's New Terminal Tackle

OSG's Lynn Burkhead and Chad LaChance, host of World Fishing Network's Fishful Thinker television show, talk about Berkley's new innovative terminal tackle being introduced at ICAST 2019.

See more Popular Videos

Trending Stories


All About Catfish

Rob Neumann

Catfish are among the most popular groups of fish with over 7 million catfish anglers...


Catfish Pole Rigs

Richard Peterson with In-Fisherman - April 28, 2016

Pole lines illustrate the paradox of catfishing. At a time when excellent rods, reels, and...

Boats & Motors

2- Vs. 4-Cycle Outboard Motors

Dan Johnson - April 16, 2018

Now more than ever, understanding each category's strong suits is critical to choosing a...

See More Stories

More Midwest Finesse

Midwest Finesse

Midwest Finesse Fishing: June 2019

Ned Kehde - July 05, 2019

Midwest Finesse June 2019 fishing logs.

Midwest Finesse

Bass Pro Shops' Tournament Series Baby Stik-O-Craw

Ned Kehde - May 27, 2019

Designed for Ned Rigs, this high-performance finesse bait can also be used as a standard jig...

Midwest Finesse

Junes of the Past

Ned Kehde - May 31, 2019

See More Midwest Finesse

GET THE MAGAZINE Subscribe & Save

Temporary Price Reduction


Give a Gift   |   Subscriber Services


GET THE NEWSLETTER Join the List and Never Miss a Thing.