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ICAST 2024: Booyah Bait Co Debuts Flash Point Jerkbait Designed for Live Sonar Success

It incorporates feedback from elite professional anglers who sought a premium jerkbait optimized for forward-facing sonar.

ICAST 2024: Booyah Bait Co Debuts Flash Point Jerkbait Designed for Live Sonar Success

Booyah Bait Co has released its new jerkbait called the Flash Point, which is designed to excel with forward-facing sonar technology. This innovation allows bass anglers to track the lure precisely while "sight fishing" with electronics. The Flash Point incorporates feedback from elite professional anglers who sought a premium jerkbait optimized for forward-facing sonar.

A built-in blade on the head generates a strong return on forward-facing sonar, aiding anglers in lure tracking. The blade also provides a flickering effect for better visibility and a defined target for bass to strike. The jerkbait boasts a narrow profile, realistic etched scales and fins, and intricate painting to mimic baitfish like shad or herring.

The Flash Point delivers a quick and erratic darting action with each rod tip movement and maintains its depth when paused, imitating a dying baitfish with a 40-degree nose-down angle.

It comes in 12 colors, including natural baitfish patterns and attractor patterns.

MSRP: $14.99




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