ICAST 2024: Booyah Bait Co Debuts Flash Point Jerkbait Designed for Live Sonar Success
It incorporates feedback from elite professional anglers who sought a premium jerkbait optimized for forward-facing sonar.
July 19, 2024
By In-Fisherman Staff
Booyah Bait Co has released its new jerkbait called the Flash Point, which is designed to excel with forward-facing sonar technology. This innovation allows bass anglers to track the lure precisely while "sight fishing" with electronics. The Flash Point incorporates feedback from elite professional anglers who sought a premium jerkbait optimized for forward-facing sonar.
A built-in blade on the head generates a strong return on forward-facing sonar, aiding anglers in lure tracking. The blade also provides a flickering effect for better visibility and a defined target for bass to strike. The jerkbait boasts a narrow profile, realistic etched scales and fins, and intricate painting to mimic baitfish like shad or herring.
The Flash Point delivers a quick and erratic darting action with each rod tip movement and maintains its depth when paused, imitating a dying baitfish with a 40-degree nose-down angle.
It comes in 12 colors, including natural baitfish patterns and attractor patterns.
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MSRP: $14.99
