January 10, 2024
B.A.S.S. announced this week that GSM Outdoors will be partnering with the organization to present the 2024 Bassmaster Classic Outdoors Expo to be held in conjunction with the 2024 Bassmaster Classic March 22-24 on Oklahoma’s Grand Lake O’ the Cherokees. The Expo annually draws more than 200 exhibitors from around the world.
“We are excited to promote our brands and products during the premier venue in all of professional fishing” says Crispin Powley, senior vice president of fishing at GSM Outdoors. “Having attended over 20 Bassmaster Classic Outdoors Expos in my career, I fully appreciate the significance and opportunity of having this many avid anglers in one place and the opportunity to interact with them. We look forward to this chance to talk fishing and fishing products with our fellow anglers and the core of who we build our products for.”
The GSM Outdoors family represents some of the industry’s most iconic fishing brands, including Yamamoto Baits, Bill Lewis, Buckeye Lures, Big Bite Baits, Steel Shad, Phenix Rods and Cuda.
“We are thrilled about this partnership with GSM Outdoors,” said Chase Anderson, CEO of B.A.S.S. “It’s a perfect match, pairing the sport’s most exciting consumer show featuring the most rabid bass fishing fans on the planet with a company that is on the cutting edge of building products to support this passion. Plus, both our organizations place a sharp focus on preserving the legacy of the outdoors and responsible stewardship of the resource, which will be highlighted on bass fishing’s biggest stage.”
