Best New Hard Lures

Best New Hard Lures

Hard LuresAmong hard lures, truly new ideas are hard to come by. Many new items represent tweaks on proven systems or even throw-back styles from the 1940s. We are always impressed with the innovative new hardbaits that get introduced every season. Here's a quick look at some of the more notable new lures that you may want to find a spot for in our tackle box.

DUO Popper 64

duo-inc.co.jp - DUO'™s Realis line continues to grow, and fans of surface fishing must check the new Popper 64, with design elements that make it unique in this large genre. On top, it sits at a nearly a 90-degree angle, to give fish plenty to grab. Its mouth is angled and widened for water displacement and its keeled tail helps to walk side-to-side.

Freedom Lures Live Action Spinner Bait

freedomlures.com - Using their 'œTamburro Twist' removeable hook design, Freedom Lures releases the Live Action Spinner Bait. Anglers can switch hooks to extend the shaft or to accommodate various trailers, while this attachment allows the hook to rotate for perfect running and to keep fish pinned.

Jackall'™s Binsky

jackall-lures.com - Not to be outdone, the Binsky is a wide-mouth popper that sports a spinner on the belly and a rear propeller, backed by a feather treble. Lots to look at and feel in this one.

Jackall'™s Pompadour

jackall-lures.com - Editors'™ picks — A retro bait, and a beauty is Jackall'™s 3/4-ounce Pompadour, with wide-flapping arms that recall Heddon'™s Crazy Crawler, but with a tail prop for more splash.

LiveTarget Yearling

livetargetlures.com - Building on the acclaim of last year'™s BaitBall series, LiveTarget brings the Yearling to market, a cluster of tiny fish within a clear body to present the illusion of a little school.

Megabass Derby-X

megabassusa.com - Yuki Ito, lure designer and CEO of Megabass, reveals another winged warrior, the Derby-X, a wood bait with a tapered snout and hinged appendages that cause it to march back and forth on the surface.

O.S.P. Bent Minnow

osp-lures.com - Japanese pro and lure designer, Toshi Namiki, enters the market with his O.S.P. (Osprey Spiritual Performer) brand. While several cranks and jerkbaits show fine detail, the Bent Minnow'™s body shape gives it a unique darting action.

Rapala'™s BX Waking Minnow

rapala.com - Rapala'™s BX Waking Minnow offers amazing surface action of a more subtle sort, a wide-wobbling sashay that resembles a bluegill or shad in a stressed and vulnerable condition. It'™s balsa, but weighs 3/4 ounce for long casts.

Rebel Bluegill

rebellures.com - The Bluegill is a fine addition to Rebel'™s storied lineup, a 23⁄8-inch squarebill that runs in the 3-foot range, shaped and colored like the real thing.

SPRO BBZ Rat

spro.com - Best of Show — Trophy bass specialist and lure designer Bill Siemantel did his homework on the BBZ Rat, a big topwater that snakes along the surface, complete with a replaceable, soft but durable ratlike tail. It promises to be a killer for jumbo bass, but also pike and muskies, as well as marine species, $29.99.

Storm'™s Arashi Wake Crank

rapala.com - Storm'™s Arashi Wake Crank also is a surface scratcher with circuit-board lip and self-tuning line tie for perfect running. It'™s armed with outsize hooks, thanks to rotated hook hangers.

Yo-Zuri 3D Internal Prism

yo-zuri.com - Yo-Zuri has a new patented process of creating a 3D Internal Prism and Wave-Motion Vibration Ribs that add vibration. Jerkbaits, cranks, rattlebaits, topwaters, and more offer this pattern.

Get Your Fish On.

Plan your next fishing and boating adventure here.

Recommended for You

These secrets will put more and bigger bass in your boat! Bass

Topwater Lure Secrets for Bass

Jim Edlund - April 26, 2018

These secrets will put more and bigger bass in your boat!

Here's some important crankbait lessons from the big leagues. Bass

Deep Cranking Confessions from the Pro's

John Neporadny Jr - December 18, 2017

Here's some important crankbait lessons from the big leagues.

This is not your run-of-the-mill fish recipe! Buttery, savory pecans are seasoned up to make an irresistible and addictive crust for catfish fillets Fish Recipes

Pecan-Crusted Catfish Fillets Recipe

Emilie Bailey

This is not your run-of-the-mill fish recipe! Buttery, savory pecans are seasoned up to make...

See More Recommendations

Popular Videos

Softbaits for Smallmouths

Softbaits for Smallmouths

Doug Stange uses softbaits from Berkley to entice finicky smallmouth bass.

Giant Walleyes According To Calendar Periods

Giant Walleyes According To Calendar Periods

The search for big walleyes begins with an understanding of their nature, keying on prime locations during specific times of the year.

Costa and Captains for Clean Water

Costa and Captains for Clean Water

With the company's heavy involvement in initiatives like Kick the Plastic and Captains for Clean Water campaigns, Costa's Amanda Sabin tells OSG's Lynn Burkhead all about the sunglass maker's unwavering commitment to help the freshwater and saltwater environment.

See more Popular Videos

Trending Stories

Pole lines illustrate the paradox of catfishing. At a time when excellent rods, reels, and other Catfish

Catfish Pole Rigs

Richard Peterson with In-Fisherman - April 28, 2016

Pole lines illustrate the paradox of catfishing. At a time when excellent rods, reels, and...

Now more than ever, understanding each category's strong suits is critical to choosing a powerplant that best fits your personal needs and preferences. Boats & Motors

2- Vs. 4-Cycle Outboard Motors

Dan Johnson - April 16, 2018

Now more than ever, understanding each category's strong suits is critical to choosing a...

'Walleyes spawn in spring and understanding spring walleye migrations, whether you live north or south, will help you pinpoint their predictable locations year after year. 

Walleyes spawn in spring, but spring may arrive in February in Mississippi, March in Walleye

Understanding Spring Walleye Migrations

Gord Pyzer - June 02, 2018

'Walleyes spawn in spring and understanding spring walleye migrations, whether you live north...

See More Stories

More Baits

Thankfully, tying hundreds of #12 Adams flies for money—as I did in high school and Baits

Hinged Hair Jigs for Bass, Trout, and Walleye

Cory Schmidt - March 02, 2015

Thankfully, tying hundreds of #12 Adams flies for money—as I did in high school and

Gary Yamamoto Custom Baits Zako Swimbait is a power-angler's tool.  Zako is the Japanese word Baits

Gary Yamamoto Custom Baits Zako Swimbait

Ned Kehde - June 18, 2017

Gary Yamamoto Custom Baits Zako Swimbait is a power-angler's tool. Zako is the Japanese word

Trout are opportunistic predators that feed on a wide variety of forage and hit a broad spectrum of Baits

Best Trout Lures And Baits

Dan Johnson - November 13, 2017

Trout are opportunistic predators that feed on a wide variety of forage and hit a broad...

See More Baits

GET THE MAGAZINE Subscribe & Save

Temporary Price Reduction

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

PREVIEW THIS MONTH'S ISSUE

GET THE NEWSLETTER Join the List and Never Miss a Thing.

×