Best New Hard Lures

Best New Hard Lures

Hard LuresAmong hard lures, truly new ideas are hard to come by. Many new items represent tweaks on proven systems or even throw-back styles from the 1940s. We are always impressed with the innovative new hardbaits that get introduced every season. Here's a quick look at some of the more notable new lures that you may want to find a spot for in our tackle box.

DUO Popper 64

duo-inc.co.jp - DUO's Realis line continues to grow, and fans of surface fishing must check the new Popper 64, with design elements that make it unique in this large genre. On top, it sits at a nearly a 90-degree angle, to give fish plenty to grab. Its mouth is angled and widened for water displacement and its keeled tail helps to walk side-to-side.

Freedom Lures Live Action Spinner Bait

freedomlures.com - Using their 'œTamburro Twist' removeable hook design, Freedom Lures releases the Live Action Spinner Bait. Anglers can switch hooks to extend the shaft or to accommodate various trailers, while this attachment allows the hook to rotate for perfect running and to keep fish pinned.

Jackall's Binsky

jackall-lures.com - Not to be outdone, the Binsky is a wide-mouth popper that sports a spinner on the belly and a rear propeller, backed by a feather treble. Lots to look at and feel in this one.

Jackall's Pompadour

jackall-lures.com - Editors' picks — A retro bait, and a beauty is Jackall's 3/4-ounce Pompadour, with wide-flapping arms that recall Heddon's Crazy Crawler, but with a tail prop for more splash.

LiveTarget Yearling

livetargetlures.com - Building on the acclaim of last year's BaitBall series, LiveTarget brings the Yearling to market, a cluster of tiny fish within a clear body to present the illusion of a little school.

Megabass Derby-X

megabassusa.com - Yuki Ito, lure designer and CEO of Megabass, reveals another winged warrior, the Derby-X, a wood bait with a tapered snout and hinged appendages that cause it to march back and forth on the surface.

O.S.P. Bent Minnow

osp-lures.com - Japanese pro and lure designer, Toshi Namiki, enters the market with his O.S.P. (Osprey Spiritual Performer) brand. While several cranks and jerkbaits show fine detail, the Bent Minnow's body shape gives it a unique darting action.

Rapala's BX Waking Minnow

rapala.com - Rapala's BX Waking Minnow offers amazing surface action of a more subtle sort, a wide-wobbling sashay that resembles a bluegill or shad in a stressed and vulnerable condition. It's balsa, but weighs 3/4 ounce for long casts.

Rebel Bluegill

rebellures.com - The Bluegill is a fine addition to Rebel's storied lineup, a 23⁄8-inch squarebill that runs in the 3-foot range, shaped and colored like the real thing.

SPRO BBZ Rat

spro.com - Best of Show — Trophy bass specialist and lure designer Bill Siemantel did his homework on the BBZ Rat, a big topwater that snakes along the surface, complete with a replaceable, soft but durable ratlike tail. It promises to be a killer for jumbo bass, but also pike and muskies, as well as marine species, $29.99.

Storm's Arashi Wake Crank

rapala.com - Storm's Arashi Wake Crank also is a surface scratcher with circuit-board lip and self-tuning line tie for perfect running. It's armed with outsize hooks, thanks to rotated hook hangers.

Yo-Zuri 3D Internal Prism

yo-zuri.com - Yo-Zuri has a new patented process of creating a 3D Internal Prism and Wave-Motion Vibration Ribs that add vibration. Jerkbaits, cranks, rattlebaits, topwaters, and more offer this pattern.

Get Your Fish On.

Plan your next fishing and boating adventure here.

Recommended for You

These secrets will put more and bigger bass in your boat! Bass

Topwater Lure Secrets for Bass

Jim Edlund - April 26, 2018

These secrets will put more and bigger bass in your boat!

The range of walleye hardbaits encompasses multiple categories and a dizzying number of lures. Walleye

The Lowdown on Walleye Hardbaits

Steve Ryan - May 28, 2019

The range of walleye hardbaits encompasses multiple categories and a dizzying number of lures.

Blackened fish ready to serve with a side of okra and cucumber-red onion salad. This recipe is a treat! Fish Recipes

Blackened Fish Recipe

Tommy Thompson

Blackened fish ready to serve with a side of okra and cucumber-red onion salad. This recipe is...

See More Recommendations

Popular Videos

Sight Fishing Carp

Sight Fishing Carp

The In-Fisherman staff slips into stealth mode sight tactics for barrel-shaped carp.

Costa and Captains for Clean Water

Costa and Captains for Clean Water

With the company's heavy involvement in initiatives like Kick the Plastic and Captains for Clean Water campaigns, Costa's Amanda Sabin tells OSG's Lynn Burkhead all about the sunglass maker's unwavering commitment to help the freshwater and saltwater environment.

Spider Rig Crappies

Spider Rig Crappies

Doug Stange employs one of the most effective crappie systems ever.

See more Popular Videos

Trending Stories

Now more than ever, understanding each category's strong suits is critical to choosing a powerplant that best fits your personal needs and preferences. Boats & Motors

2- Vs. 4-Cycle Outboard Motors

Dan Johnson - April 16, 2018

Now more than ever, understanding each category's strong suits is critical to choosing a...

Catfish are simple creatures that can be caught using the best catfish rigs. Catching them is simply a matter of putting a good bait in the right in front of them. Catfish

The Best Catfish Rigs

In-Fisherman - January 11, 2018

Catfish are simple creatures that can be caught using the best catfish rigs. Catching them is...


Spring is prime time for pike. The Prespawn and Postspawn periods offer excellent odds at catching Pike & Muskie

How To Catch Pike In Spring

Dan Johnson - April 26, 2016

Spring is prime time for pike. The Prespawn and Postspawn periods offer excellent odds at...

See More Stories

More Baits

 In-Fisherman friend Scott Bonnema factors flavors and pheromones into many bass Baits

Making Sense of Scented Softbaits

Dan Johnson - August 14, 2015

In-Fisherman friend Scott Bonnema factors flavors and pheromones into many bass

This new buzz bait is going to catch some bigguns. Baits

New BOOYAH Squelcher Buzz Bait

In-Fisherman Online Staff - July 12, 2018

This new buzz bait is going to catch some bigguns.

Minn Kota,'has earned top honors at the fishing industry's most prestigious trade show, the Baits

Minn Kota Wins "Best Boating Accessory" with MEGA Down Imaging

In-Fisherman Online Staff - July 13, 2018

Minn Kota,'has earned top honors at the fishing industry's most prestigious trade show, the

See More Baits

GET THE MAGAZINE Subscribe & Save

Temporary Price Reduction

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

PREVIEW THIS MONTH'S ISSUE

GET THE NEWSLETTER Join the List and Never Miss a Thing.