November 06, 2023
Berkley Swamp Lord
Every angler knows just how much fun a topwater frog bite can be. But not all frogs are made the same. Designed by Berkley Labs in partnership with expert frog fisherman and 2022 Major League Fishing Redcrest Champion Bobby Lane, the Berkley Swamp Lord is the true frog king of fishing. It features optimally angled, sticky sharp Berkley Fusion19 hooks and a soft yet extremely durable material that easily collapses—maximizing an angler’s hookup ratio. The sealed hook shank allows for a tighter fit with the body of the bait, reducing water intrusion for uninterrupted fishing. Available in both standard and popping models, the Swamp Lord conquers any environment to elicit only the most explosive of topwater blowups. It’s available in 12 awesome colors.
Berkley Swamp Lord
Freedom Isn’t Free Hoodie
The Folds of Honor hoodie is more than just comfortable apparel; it's a symbol of deep respect for the sacrifices and service of American heroes. Designed for proud patriots who understand that freedom isn’t free, this pullover blends the standard comfort of a favorite pullover with an athletic fit and a two-ply hood, making it suitable for both workdays and weekends. By wearing this pullover, you not only enjoy its cozy features but also proudly support the Folds of Honor mission.
$65 | foldsofhonor.org
Garmin Force Kraken
Kraken’s brushless motor uses a high-efficiency propeller to produce 100 pounds of thrust on a 36-volt system, or 80 pounds on a 24-volt system. It can move anglers from one mangrove or reef to the next more quickly, throttle back with ease when they need to fish slow, and stand up better to winds and currents in rough open-water conditions. Even with all that power, Kraken is extremely efficient so anglers can count on it to fish all day. It’s also whisper quiet above and below the water and less likely to spook the fish.
Garmin Force Kraken
X2Power 50 Ah Lithium Battery
The X2Power 12V 50Ah Marine Lithium Iron Phosphate (LiFePO4) deep cycle battery with bluetooth technology is a perfect kayak battery or accessory power source in your boat. It features bluetooth technology for monitoring performance through the X2Power app that is available in the Apple App Store and Google Play Store. This battery is not designed for use as a cranking/starting battery but is a perfect option for deep-cycle applications. It’s 50% lighter than AGM and can charge 4 times faster. The benefits are reduced weight, improved run time, and a shortened recharge time—and more. The built-in advanced Battery Management System (BMS) controls the parameters of the battery for optimum performance and safety, protecting against over-charging and over-discharging. Plus, it’s backed by a 10-Year, 2,000 Cycle Limited Warranty.
X2Power 50AH Lithium Battery
Shimano Compre Walleye Series Rods
Designed with walleye anglers in mind! Shimano’s Compre walleye series is composed of twelve models with lengths and actions for any technique. Quality components such as AA cork handles, Fuji reel seats, and SeaGuide guides ensure the sensitivity to detect light bites and the power to get them to the boat.
Shimano Compre Walleye Series
Strike King Gravel Dawg
The Gravel Dawg comes in two different versions–the Gravel Dawg 8 and Gravel Dawg 10. Both sizes keep the same body profile and size, but the bill changes between the two to achieve different diving depths. These baits will have you covered in the 5- to 10-foot range throughout all parts of the country. The bait is recommended to be complimented by a Lew’s medium diving crankbait rod to achieve the best combination and diving control.
Strike King Gravel Dawg
Abu Garcia Josh Bertrand Drop Shot Rod
Designed by the specific demands and specifications of Major League Fishing pro and Arizona native Josh Bertrand. He comes from a place that offers highly pressured bass in ultra-clear water, and that means you need the right kind of rod to effectively present your drop shot and other finesse tactics. Bertrand said this rod will allow you to present your finesse rigs naturally while feeling every bite—it was designed to offer maximum sensitivity and touch. The rod measures 6 feet, 10 inches and features a medium-light power, and comes with a 3-year warranty.
Abu Garcia Josh Bertrand Drop Shot Rod
Rapala OG Slim Crankbait
From a passion for bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe's garage. The Rapala Slim is a balsa, flat-sided bait with a medium wobble and tight side-to-side action. The lightweight circuit-board lip is extremely thin yet strong enough to provide a sensitive feel of bottom structure.
Rapala OG Slim
Humminbird Apex 13 Multifunction Display
The Apex 13 Mega SI+ provides the clearest sonar imaging on the sharpest multi-function display that anglers have ever seen. Industry-leading Mega Imaging+ and Dual Spectrum CHIRP sonar come standard, with even more performance from a dedicated sonar channel for accessory 2D CHIRP transducers up to 2kW. See it all clearly with a 13.3-inch Full-HD touchscreen that provides a customized display of information from advanced network options like NMEA 2000, HDMI In/Out, WiFi and Bluetooth. Add the power of the One-Boat Network to integrate the accuracy of Humminbird GPS charts, unrivaled boat control from Minn Kota, and reach new depths with wireless Cannon Optimum downrigger control. The Apex Series is a new kind of MFD that will take you fishing to a new level.
Humminbird Apex 13 Mega SI+ Chartplotter
Old Town Sportsman ePDL+ Kayak
The future is now—the all-new Sportsman line addition is the perfect combination of a tournament-ready angling kayak and a super zippy eBike. This watercraft features the first seamlessly integrated battery-powered pedal drive, providing unmatched versatility for kayak fishing pursuits. The patented ePDL+ drive system is fully integrated into the newly renovated Sportsman BigWater 132 hull, allowing anglers to seamlessly switch between manual pedal, power-assisted pedal (like an eBike), or fully motorized cruise control. A compact 36-volt lithium-ion battery comes included with the watercraft, and anglers have the peace of mind knowing that the ePDL+ drive comes standard with a 2-year warranty. For the angler worth splurging for—the Old Town Sportsman BigWater ePDL+ 132 is available for preorder and starts shipping on January 1, 2024.
Old Town Sportsman ePDL+
P-Line Spin X Fluorocarbon Leader
P-Line Spin-X Fluorocarbon Leader is incredibly clear and engineered as the ultimate spinning reel fluorocarbon leader. The fluoro line holds very little memory, perfect for finesse techniques and tying long leaders. With its high abrasion resistance and superb knot strength, this 100% pure Japanese fluorocarbon leader pairs very well with sought-after line sizes, including braid. Importantly, note that the Spin-X Fluorocarbon Leader comes in 50-yard spools and odd sizes (5-, 7-, 9-, 11-, 13-pound tests). These leaders are smaller in diameter than even-sized leaders, and dropping down in size sometimes is all the difference needed to entice a bite. If you consider yourself a serious spinning reel enthusiast, then take up a line you can trust–P-Line Spin-X Fluorocarbon Leader.
P-Line Spin-X Fluorocarbon Leader
YakAttack BlackPac Pro Fishing Crate
The completely redesigned BlackPak Pro is the result of intense collaboration and more than a year of R&D and design, the BlackPak Pro is fully riggable and boasts a hinged lid, 25% weight reduction. Enhancements include many things you might have expected, as well as some true-to-the-brand features that no one saw coming. The key to customizing and accessorizing the BlackPak Pro lies in the innovative GridLoc 2D mounting system, which offers a plethora of attachment points on the inside and outside of the panels. This gives the design team a platform to design a myriad of dividers, holders, and other attachments—development of these accessories is already underway. Rubber feet offer noise dampening and isolation, while Omni corner brackets enable multiple hold-down methods. They are designed as attachment points for YakAttack OmniHooks (four of which are included), generic hooks, carabiners, or simple bungee.
YakAttack BlackPak Pro Fishing Crate 13x16
Minn Kota Ultrex Quest Trolling Motor
Elevate your angling experience with the new Ultrex Quest Trolling Motor, a groundbreaking fusion of ultra-responsive steering and GPS-powered automatic boat control. Designed to excel in the harshest conditions, the Quest Series of dual 24- to 36-volt brushless trolling motors boasts a programmable foot pedal, re-engineered motor and mount, advanced GPS functionality, and an eco-mode for extended battery life, ensuring relentless performance and uncompromising reliability. Say goodbye to limitations and embrace the future of fishing with the Ultrex Quest Trolling Motor, your ultimate companion for precision and control on the water.
MSRP: $3,699.99 to $4,199.99
Minn Kota Ultrex Quest
Fish Finder Mount Twist Handle for Gen3 Pole and Beam Mounts Conversion Kit
If you already have one of the company’s Gen3 Pole & Beam Mounting kits but you want our new Twist Handle for your Livescope or your Humminbird Mega Live or Lowrance Active Target; this is the kit you need to retrofit and upgrade your current mounting kit from FishFinderMounts.com. Taking an awesome mounting device for live sonar and adding application to forward-facing sonar on ice when paired with the Livesonar Mount for ice fishing—see the link below.
Fish Finder Mounts Twist Handle for Gen3 Pole and Beam Mounts
Fish Finder Mounts Gen2 Livesonar Ice Pole Mount
Tired of plastic poles and sub-par mounts for ice fishing with your forward-facing system? Look no further than the lightweight all-aluminum fold-up portable Livesonar Ice Pole Mount. NOTE: The unit includes a shaft collar clamp—so no need to purchase that separately!
Fish Finder Mounts Gen2 Livesonar Ice Pole Mount
Costa King Tide Sunglasses
In nature, a King Tide requires the perfect alignment of Earth and moon to create once-in-a-lifetime views and opportunities for anglers. Like their namesake, the King Tide 8 is designed to give you the ultimate advantage on the water. Made for elite anglers who demand the most from every cast, the King Tide 8 features a full wrap with removable side shields for optimal viewing on and off the water. Shark-inspired venting achieves a near-impossible zero-fog effect. Top-of-the-line sweat management and drains keep your view dry and unobstructed. Non-skid hooding means they stay in place on any surface wet or dry. All this has made King Tide 8 the crowning achievement of Costa’s 40 years on the water, utilizing the research and innovations from every frame that came before it.
Costa King Tide
Railblaza C-Tug Kayak Cart
Transport your kayak easily with the new RailBlaza C-Tug R, an evolutionary step for the popular and successful C-Tug Cart the C-Tug R is compatible with all kayaks the original cart suited—and more! Now fitting a wider selection of other hull profiles like the Hobie Pro Angler and Old Town Sportsman PDLs, and more. Building on the bestselling features of the C-Tug range, the C-Tug R features hull rails that allow you to adjust your cart to the perfect position, without the use of tools, to reduce your pulling load and get on the water faster. The C-Tug R assembles and dismantles in seconds and stows easily in your canoe or kayak hatch and allows you to leave your gear onboard the kayak while loading on and off the cart without damage to scupper holes, or the need for an extra pair of hands.
RailBlaza C-Tug with Kiwi Wheels
TH Marine Gen2 Cull System
The all-in-one fish culling system will become one of your most trusted bass-tournament accessories to tag, weigh and cull fish quickly so you can spend more time casting. It allows quicker culling thanks to new-and-improved non-penetrating cull clips that provide a secure grip on your catch and allows for easy livewell retrieval. It comes standard with six color-coded lines and buoys to keep you organized and makes it easy to securely lift your catch onto the balance beam with confidence. The non-penetrating clips are durable and armed with stainless steel springs that provide a tight hold without harming or stressing the fish. The system allows for one-handed use thanks to the company’s streamlined design.
T-H Marine G-Force Conservation Cull System Gen 2
Lew’s Signature Series Casting Rods
Team Lew’s Signature Series rods are the product of three years of research and development by the hard-charging innovators of Lew’s. It has been battle-tested by the unrelenting and most demanding pro staffs in the industry. Hold a Signature Series rod in your hands and you are holding cutting-edge innovation, and the first-class technology of the Signature Series rods results in impressive performance on the water. What sets the Signature Series apart from other rods in the pro model space is FOCAS Blank technology. This multi-layered graphite blank production process–used exclusively by Lew’s–delivers 75% greater tip strength and overall blank durability.
Team Lew’s Signature Series Rods
H20X Ethos Baitcasting Reel
The H2OX Ethos baitcaster is part of Academy’s upgraded series which features functionality while keeping budget in mind. The lineup is expert-approved and designed with the latest technology. The reels feature a durable 1-piece aluminum frame, a hinged sideplate to allow for convenient access, a lightweight aluminum spool, and a carbon fiber drag system for increased strength when battling big fish. The reel also comes standard with an exterior-controlled centrifugal braking system to prevent backlashes. The reels come in both 6.6:1 and 8.1:1 gear ratio and in right-handed models. Available online or at your local Academy Sports + Outdoors retailer.
H2OX Ethos Baitcast Reel
Dakota Lithium 25Ah Lithium Battery
This 12v 25Ah lithium battery packs a big punch. Engineered with Lithium Iron Phosphate (LiFePO4) technology this battery has twice the power, half the weight, and lasts 5 times longer than a sealed lead acid battery—providing exceptional lifetime value. Twenty-five amp hours of capacity provides a full day of power for high amp draw electronics like fish finders, ice augers, or anything where you need a longer run time. Dakota Lithium’s dual-purpose BMS technology also provides 300cca of engine starting power for use in ATVs, UTVs, lawn tractors, generators, and other small gasoline engines. Same deep cycle performance as their legendary 10 Ah battery, but with 150% more capacity.
Dakota Lithium 25Ah Lithium Battery
Garmin Quatix 7X Smartwatch
With Quatix 7X—Solar Edition, the multisport GPS smartwatch with solar charging, you’ll get all the features you need on your boat and the ones you want off it. Do more. Charge less. Solar charging yields up to 37 days of battery life in smartwatch mode. Get a battery boost from the sunlight, so you can go longer between charges. When you own a boat, you want to stay connected. Quatix 7 is your answer. Touch or tap, it’s up to you. Use traditional buttons or the new touchscreen interface. No matter where you go, know where you are with coastal charts and inland maps. Off the grid or at your local spot, text messages and smart notifications will be able to find you.
Garmin Quatix 7X
Strikemaster Magnetic Snap Auger Cover (Lite Flite)
With the incredible applications of lithium-powered ice augers like the Strikemaster, other advancements have also been made. The hands-free and push-to-attach snap cover eliminates frozen and broken rubber connections thanks to a heavy-duty magnet that locks it into place while protecting the auger’s blades without any worry of it falling off.
Strikemaster Magnetic Snap Cover (Lite-Flite)
Siren 3 Pro Smart Boat Monitoring System
The Siren 3 Pro makes the boating experience better and more secure than ever. Siren Marine's smart boat monitoring system allows boaters to remotely track their boats’ location, engine, temperature, bilge pump activity, battery levels, water levels, shore power status and more. Control lights, A/C, and other systems and access digital switching with the touch of a button so that your boat is at your fingertips. Together with the easy-to-use Siren Marine Mobile App, the Siren 3 Pro connects you to your boat anywhere, anytime. Have peace of mind and enjoy stress-free boating. Welcome to the Connected Boat.
Siren 3 Pro
Vertx Merino Base Layer Hoody and Pants
The Merino Base Layer Hoody and Pants by Vertx offer amazingly light and comfortable base construction, a marriage of superior Vertx garment design with unique 37.5 Technology. Fabrics with 37.5 Tech work with your natural microclimate to capture infrared energy, evaporating moisture to keep you cool, or reflecting it back to keep you warm. You’re fresh and dry all day long in clothing with anti-itch properties, exceptional breathability, and wrinkle resistance.
MSRP: Hoody, $119.99; Pants, $99.99
Vertx Base Layers
Humminbird’s One-Boat Network App
Make your smartphone the brains of your boat. Tap into a full arsenal of mapping, customer support, and control features from a single smartphone device. Our highly rated and angler-trusted Humminbird FishSmart app is becoming the One-Boat Network app with new tools to give you unprecedented command of your fishing boat. Control your every move from a single dashboard, navigating with our legendary maps and remotes for your Humminbird and Minn Kota devices.
MSRP: The app is free, but add US and Canada mapping for $24.99
One-Boat Network App
Star brite Instant Hull cleaner
Instant Hull Cleaner is formulated to begin working on contact to remove unsightly waterline stains. It is also very effective at removing rust stains or leaf stains from fiberglass or painted surfaces. It will not harm the surface being cleaned and is an ideal preparation for polishing the hull. It’s easy to use, quickly removes stains from water line, it’s excellent for use on fiberglass, metal and painted surfaces, cleans scum lines and stains on boat hulls easily and effortlessly and no rubbing or scrubbing.
Star brite Instant Hull Cleaner
G. Loomis IMX Pro Ice Rods
The new line of G. Loomis IMX-PRO Ice rods was built specifically for the avid ice-fishing angler, two different manufacturing methods produce impressive performance, action and power for a variety of ice fishing situations. Seven models feature Tubular IMX-PRO graphite construction with fast actions for increased sensitivity and decreased weight when targeting walleye, pike, lake trout and other large species. For panfish and lighter applications, five models feature Solid IMX-PRO construction with incredibly fast tapers and extra-fast actions for enhanced strike detection and hook-setting performance.
G. Loomis IMX Pro Ice