January 11, 2024
Berkley announced that Mike Iaconelli, a member of the company's soft-bait team for many years, has joined the Berkley hard-bait and terminal tackle team for 2024.
Baits including the Money Badger, Stunna, Frittside, and Dime will become staples in Ike’s arsenal moving forward.
“I am beyond excited to be joining the hard-bait side of the Berkley team,” Iaconelli said. “I have had the privilege of having a hand in developing some amazing Berkley soft baits over the years and this truly brings everything full circle for me to join this team and I couldn’t be more excited to have this opportunity.”
Having helped develop several popular Berkley soft baits, he looks forward to Berkley’s new launch of hard and soft baits that are specifically optimized for forward-facing sonar.
Advertisement
“With this forward-facing sonar craze happening right now, Berkley is creating innovative baits and techniques to help utilize this technology and change the way we fish. Berkley is truly establishing themselves as a leader in dominating sight and technology. I look forward to helping assist in how we better interact with fish using such an advanced sonar.”
Said Berkley VP of marketing communications Marc Kempter: “Mike is someone who has paved his way as one of the most consistent and well-respected anglers in the industry, and we couldn’t be more thrilled to have him join the Berkley hard bait and terminal tackle team. He has played a crucial role in the growth and development of some of Pure Fishing’s biggest brands and there's no question he will do the same for Berkley’s hard bait and terminal tackle team.”
