May 23, 2025
BENTON, Ky. – Major League Fishing (MLF) and Johnson Outdoors, parent company of Minn Kota and Humminbird, announced the renewal of their partnership for the 2025 season. The partnership builds on Johnson Outdoors’ extensive support of MLF and introduces new elements centered around the company’s product launches and conservation efforts.
As part of the 2025 renewal, Johnson Outdoors has focused its investment on the MLF5 circuits, reaching more than 30,000 competitors and millions of fans across 170 events nationwide – including the Invitationals, Toyota Series, BFLs, College Fishing and High School circuits. Johnson Outdoors also offers Toyota Series and BFL anglers a contingency award program, centered around the MEGA Live 2 Forward-Facing Sonar unit, that rewards anglers who leverage this technology in competition.
“Humminbird’s heritage has been rooted in fishing for generations and the entire Humminbird team is excited to partner once again with Major League Fishing to support thousands of anglers across America as they follow their passion,” said Jeff Kolodzinski, Johnson Outdoors Brand Manager – Fishing. “In an effort to bring things a little closer to home, Humminbird has offered a new contingency program in 2025 that pays Toyota Series and BFL anglers who finish in the Top 10 up to $500 in regular-season events and up to $1,000 in regionals and championships for utilizing Humminbird products in competition. We’re excited to help provide anglers a great place to fish and the opportunity to earn a bonus check when they do well.”
Johnson Outdoors has further demonstrated its commitment to environmental stewardship in 2025 by serving as the title sponsor for four MLF Fisheries Management Division (FMD) habitat restoration projects. These initiatives focus on enhancing fish habitats and ensuring the long-term health and sustainability of fisheries across the United States, aligning with Johnson Outdoors’ dedication to preserving natural resources for future generations of anglers.
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“We’re proud to continue our partnership with Johnson Outdoors into the 2025 season,” said Kathy Fennel, MLF Executive Vice President and General Manager. “Their investment in our grassroots anglers across the MLF5 circuits allows those anglers to reap even more benefits for their dedication and commitment to our sport. The cutting-edge technologies at Johnson Outdoors align perfectly with our mission to elevate competitive bass fishing across all circuits, and their commitment to conservation demonstrates their deep investment in the future of our industry.”
