Megabass aligns with investment firm

Japan-headquartered gear manufacturer Megabass announced that it has entered into a strategic partnership with L Catterton, a leading global consumer-focused investment firm. The partnership positions Megabass for further expansion by leveraging L Catterton’s operating capabilities and industry network on the back of rising demand for its products.

Consumer expenditure on fishing gear in Japan and the U.S., Megabass’ two largest markets, has been on an uptick and is expected to continue growing as casual anglers increasingly seek to become more proficient and purchase high-quality products to aid in their quest. This trend is providing secular tailwinds for Megabass, given the brand’s suite of lures, baits, and rods.

Founded in 1986 by acclaimed bass angler Yuki Ito, Megabass harnesses traditional craftsmanship and cutting-edge technology to manufacture its products. Megabass offerings have won major international and domestic design awards such as the Red Dot Design Award, iF Design Award, and Good Japan Design Award.

Megabass and L Catterton will work closely to drive further growth for Megabass amid consumers’ greater propensity to spend on premium fishing gear in its key markets. Their combined focus will initially be on thoughtfully ramping up Megabass’ production capacity and strategically expanding its distribution network by leveraging L Catterton’s category expertise.

L Catterton has significant experience building outdoor brands across the world, with current and past investments in the space including Airxcel, Heartland RVs, Open Road Resorts, and RealTruck.

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