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Mister Twister's Poc'it Fry

Mister Twister's Poc'it Fry
A Chartreuse Pepper Poc’it Fry.

Mister Twister introduced its Poc’it Fry to the angling world in 2002. It is their version of the classic French fry soft-plastic bait. It is also somewhat similar to a stick-style soft-plastic bait.

A French fry and a stick-style bait have played a role in the repertoire of Midwest finesse anglers for decades, stretching back to when the late Chuck Woods of Kansas City, Missouri, created the Beetle in the late 1950s.

But for some unknown and deplorable reason, I and other members of the Finesse News Network failed to be aware of the Poc'it Fry and it effectiveness until Clent Davis of Montevallo, Alabama, revealed that he used a customized Poc’it Fry on a Nichols Lure’s Clent’s Toadstool jig, which is a mushroom-style jig, at the FLW Tour’s event at Smith Lake, Alabama, on April 26-29, 2018. At that tourney, Davis caught 20 black bass that weighed 52 pounds, two ounces, which garnered him seventh-place honors and $17,000.

(It is also important to note that Davis used another Midwest finesse rig, which was a customized Mister Twister’s Buzz Bug on a Nichols Lure’s Clent’s Toadstool jig, to catch one of the 15 black bass that he took to the tournament’s scales at the FLW’s Forrest Wood Cup at Lake Ouachita, Arkansas, on Aug. 10, 11, and 12. Those 15 black bass garnered him first place honors and $300,000.)

Since Davis opened our eyes, we have been desperately trying to publish gear guides about the various finesse baits that Mister Twister manufactures, which Midwest finesse anglers can affix to their mushroom-style jigs.

In our quest to describe these baits, Joshua Schwartz of Antigo, Wisconsin, who is the communications coordinator at Sheldons’ Inc. of Antigo, which is the parent company of Mister Twister and Mepps, has helped us immensely.

Thanks to Schwartz’ helping hands, here is what we have learned about the Poc’it Fry:

It is described as being 4 1/2 inches long, but our measurements reveal that it is 5 1/8 inches long.

It possesses a cylinder shape.

Each end is the same size. Some anglers describe the shape of these ends as being like a dome. Others say they are bullet shaped. Each end is three-quarters of an inch long and five-sixteenths of an inch wide with a circumference of about 1 5/16-inches. The entire surface or epidermis of one of the ends is encircled with a series of minute ribs; some anglers might call this end the tail. The surface of the other end, which might be called its head, is adorned with a series of minute ribs – except for a small area that is embellished with an Exude logo.

The torso, which is situated between both ends, is 3 3/4 inches long. The middle of the torso is a quarter of an inch wide with a circumference of 1 1/16 inches. Two sides of the torso are littered with scores of holes or pockets, and these sides are about five-sixteenths of an inch wide and are situated along the entire length of the torso. There are two sides of the torso that are devoid of the holes or pockets, and the skin or epidermis on these sides is silky smooth.

The holes or pockets were designed to trap air and release air bubbles as anglers execute their underwater retrieves. According to Mister Twister, it is thought that these pockets promote vibrations and various undulations that allure largemouth bass, smallmouth bass, and spotted bass. The holes or pockets will also hold various kinds of scent that anglers apply to the torso.


It is buoyant and not impregnated with salt, which many Midwest finesse anglers say helps them to execute more effective and alluring retrieves.

In the eyes of Midwest finesse anglers, a 5 1/8-inch stick-style bait is too long. Therefore, they will create two Poc’it Fries by cutting it in half and making two Poc’it Fries that are 2 11/16 inches long. Once it is cut in half, they will affix one end of it to a small mushroom-style jig with an exposed hook, creating one of the standard Midwest finesse baits. And these anglers will employ all six of the standard Midwest finesse retrieves with this 2 11/16-inch Poc’it Fry rig.

Two customized Poc’it Fries that are affixed to a red 1/16-ounce mushroom-style jig.

It is available in the following colors: Blue Fleck Red, Chartreuse Pepper, Green Pumpkin, Junebug, Pearl Gold Red Bug, Watermelon Red, and Watermelon Seed.

A package of 10 costs $4.99.


  1. Here is the link to a YouTube about a Midwest finesse rigging of the Poc’it Fry:
  2. Here is a link to the YouTube that features how and why Clent Davis uses the customized Poc’it Fry on a Nichols Lure’s Clent’s Toadstool jig:
  3. Here are Colin Toneys’ observations about using the Poc’it Fry on a Midwest finesse rig: This was published in 2016.
  4. Here are Josh Schwartz’s observations about using the Poc’it Fry on a Midwest finesse rig: This was published in 2016.
  5. Here is a link to the Midwest Finesse column that describes the six standard Midwest finesse retrieves that anglers will use with the Poc'it Fry rig:
  6. Here is a link to a Midwest Finesse column about Mister Twister’s Twistermite: It was published on May 5, 2018.
  7. Here is a link to a Midwest Finesse column about Mister Twister’s Generation 2 Platinum Curly Tail and its Tri-Alive Nightcrawler:

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