July 11, 2023
Major League Fishing announced today that the BUBBA Pro SFS will become the organization's official scale starting with the 2024 Bass Pro Tour season.
The BUBBA Pro SFS was designed to be more than just a scale. Without any additional effort required, it gives MLF officials and anglers the ability to automatically log fish weight, catch locations via GPS (confidentially, of course), and even location-specific weather conditions. In turn, the scale becomes a data-rich hub, giving MLF pros new insights into fish behavior when using the scale during practice and giving MLF officials exceptionally fast and accurate scoring during competition.
The scale also comes equipped with the integrated BUBBA Pro Series Smart Culling System, eliminating guesswork for anglers when deciding which fish to keep during traditional weigh-in tournaments. Every aspect of the scale underwent rigorous testing in labs and in the real world by pros fishing the 2023 MLF Invitationals.
“It's time to let BUBBA weigh in," said MLF president and CEO Boyd Duckett. "We have put this scale through the wringer, with over 16,000 hours of testing in real-life, high-stakes tournaments. This partnership represents a natural evolution for Major League Fishing. We’re always striving to improve the sport of bass fishing by creating an experience that invites new anglers and leaves a legacy of stewardship.”
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Brian Murphy, CEO of BUBBA’s parent company, American Outdoor Brands, emphasized the importance of the partnership, saying, “We are thrilled to be named the official scale of Major League Fishing. BUBBA has always been committed to providing anglers with the absolute best tools, and our smart scale is no exception. We are proud to support MLF's ambitious vision for the future of bass fishing.”
