MLF announces discontinuation of magazine

BENTON, Ky. – After more than four decades of delivering premier bass fishing journalism through its print publication, Major League Fishing (MLF) has announced the December 2024 issue of MLF Bass Fishing magazine will be its final printed edition. This decision reflects evolving reader preferences and MLF’s commitment to providing content in the formats anglers and fans overwhelmingly prefer.

Originally launched in 1981 as CAST Magazine, MLF Bass Fishing magazine has been a trusted source of bass fishing expertise and inspiration for millions of anglers. However, as the digital era continues to transform the way people consume information, MLF is pivoting to focus on delivering its content through video, social media and other digital platforms.

“Today’s consumers demand instant access to engaging content, with a significant emphasis on video,” said Boyd Duckett, President and CEO of Major League Fishing. “Research shows that video now accounts for 82 percent of all internet traffic, and viewers retain 95 percent of a message when delivered through video compared to just 10 percent through text. While it’s bittersweet to say goodbye to our printed magazine, this transition allows us to focus our resources on continuing to expand our digital presence and create new opportunities to connect with our fans, anglers, and sponsors.”

The transition to a digital-first approach aligns with MLF’s vision to meet the demands of a mobile, fast-paced society while continuing to provide unparalleled access to bass fishing content. This change will also allow MLF to expand its storytelling capabilities, offering more interactive and immersive experiences for audiences around the world.

This shift will not impact MLF’s editorial and design teams, which remain integral to the organization’s future. Instead, these teams will focus on producing dynamic, high-quality digital content that continues to engage and inspire the bass fishing community.

“Content is king, no matter the medium,” added Duckett. “Our team’s creativity and passion will remain at the heart of everything we produce. We are committed to delivering the best bass fishing content to our fans.”

As part of the transition, MLF is reducing its premium membership fee from $95 to $85 – reflecting the cost of the magazine subscription. Premium members will receive a pro-rated credit for any unfulfilled magazine issues, while subscriber members will be issued refunds for unfulfilled issues.

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