Mud Hole, American Tackle join Foundation portfolio

Foundation Outdoor Group announced that it's acquired Mud Hole Custom Tackle, Inc. and American Tackle Company International, Inc. The strategic move positions the company as the industry's largest supplier of fishing rod components, supplies, equipment and rod-building instruction.

Under the acquisition and merger, Foundation Outdoor Group will take charge of both Mud Hole's Florida headquarters and American Tackle's operations in Florida, Europe and Asia. This expanded reach allows the company to focus on enhancing its presence in both the direct-to-consumer and business-to-business markets globally.

"We're thrilled to unite the forces of American Tackle and Mud Hole to provide superior service to our customers around the globe," said Foundation Outdoor Group CEO Tom McNamara. "This acquisition not only streamlines the operations but also enables us to offer an even wider range of high-quality brands to both our consumer and business clientele."

American Tackle Company has received 15 industry best product awards, including its recent 2023 ICAST Best of Show honor. Mud Hole is a leader in the field of custom rod-building and tackle-crafting supplies worldwide, offering an extensive inventory of components from distinguished brands.

The Mud Hole and American Tackle brands will join Foundation Outdoor Group’s wide-ranging brand portfolio that includes MHX premium fishing rod blanks, CRB rod-building tools, supplies, and components, and the industry leading ProProducts line of thread and adhesives.

"This marks an exhilarating time for our industry, particularly for our valued customers," said Foundation COO Brook Oliva. "By leveraging the expertise and market leadership of American Tackle, Mud Hole and their affiliate brands, we can bring even more value to the marketplace and extend our services to a broader audience of consumer and business outdoor enthusiasts, regardless of their location."

Foundation Outdoor Group will maintain its 86,000-square-foot headquarters office and
distribution center in Oviedo, Fla. and operate global offices in Europe and Asia.

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