August 28, 2023
Minnesota-based Northland Fishing Tackle announced that it'll become the title sponsor of reigning Bassmaster Classic champion Jeff Gustafson starting with the 2024 season.
“We are very excited for this opportunity to grow our business and partner with Gussy as his presenting sponsor," said Northland president and CEO Gregg Wollner. "This is more of a partnership between family members than it is a business arrangement. Jeff's relationship with Northland and our founder John Peterson goes back more than 20 years. We look forward to bringing great new products to the bass fishing market for years to come. Gussy and Northland are both at the top of their game right now and we will do great things together."
Gustafson’s input was utilized when Northland came to market earlier this year with the new Elite Series of jigheads featuring Gamakatsu hooks, as well as the popular Finesse Football Head, Nedster, Weedless Nedster and Weedless Wacky Jig. For 2024, anglers will discover an all-new Marabou Jig and Bassmaster Elite-winning Smeltinator Jig.
“I’m really, really excited about this relationship," Gustafson said. "As title sponsor, this allows me to work with Northland on an entirely new level, helping blaze a trail through bass fishing with new ideas in bait designs to meet today’s highly-technical tactics.
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"We’ve already kicked around some groundbreaking bait-design ideas. I can hardly wait to bring these to anglers everywhere. Of course, it helps that I’m working with a company whose baits I’ve been using since I was young. This is an extension of what was already a strong family relationship.”
