February 07, 2024
Major League Fishing (MLF) announced today that Optima Batteries will become the presenting sponsor of REDCREST 2024, which takes place March 14-17 in Birmingham, Alabama. The agreement marks an expansion of the marketing partnership between the two brands that was first launched in 2012 and will showcase Optima's new Orangetop marine lithium batteries to fishing fans across the globe.
“We are excited to join the Major League Fishing team this season as a brand-new presenting sponsor for REDCREST 2024. Our ongoing partnership with MLF has been extremely successful, and when we had the opportunity to step up our involvement as the presenting sponsor of MLF’s biggest event of the year, we jumped at the chance,” said Cam Douglass, director of marketing for Optima Batteries. “As leaders in the industry, we recognize the need for reliable, durable batteries for boats and recreational vehicles, and we are proud to showcase our new Orangetop marine lithium batteries to the loyal and avid MLF fans. These batteries will be fitment GR31 and have been designed specifically for marine and RV applications, available for both deep cycle applications and as dual-purpose for starting power.”
In addition to MLF, Optima will continue to sponsor Bass Pro Tour star Edwin Evers, the REDCREST 2021 Champion with more than $3.9 million in career earnings.
“Numerous historic and exciting moments have happened at REDCREST – including Optima pro Edwin Evers’ big win in 2021 – and the tournament has established itself as one of the premier bass-fishing championship events in the world,” said MLF VP of sponsorship and sales development Chris Bork. “Thanks to incredible sponsors like Optima Lithium, the dedication of our anglers and staff, and the passionate fans who watch or attend each year, we are extremely excited about REDCREST 2024 and expect this event to be our best REDCREST yet.”
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