Rather Outdoors hires senior VP of sales

Rather Outdoors, the parent company of Strike King, Lew's and other brands, announced that it's hired Marcus Parker to fulfill the role of senior vice president of sales – North America.

Parker has a rich background within the fishing industry and has been a regional pro staff member for Strike King since 2010, accomplishing numerous Top-10 finishes on various tournament trails. Before joining Rather Outdoors, Parker worked in sales at Lakeshore Learning Materials.

“Over the last 13 years, the people that I have come across – whether it be Strike King at the beginning, and even through this transition – I have always felt a sense of family," Parker said. "That is why I am here. I was successful where I was at, but the leadership of Ken and Rocky and their love for the outdoors, the sport, and their employees – I look forward to adding to that. I also look forward to implementing a non-endemic approach that could bring even more success to our business."

Parker plans for expansion and continuing to build on the legacy that exists within the brands under Rather Outdoors, with an emphasis on growing distribution channels within new markets. Starting as a tournament angler and being able to re-enter the fishing industry in this new endeavor is a “full circle” experience for Parker.

The Florida native currently resides in Pearland, Texas with his wife of 16 years, Sarah, and two children, Luke and Jonah. Parker is passionate about competitive bass fishing, golf, basketball, and the outdoors in general. Above all, Parker’s foundation is rooted in his faith and his love for Jesus.

“Marcus may be new to the Rather Outdoors team, but he has been like family to us for years,” says Rocky Kalsow, Rather Outdoors president - North America. “This is not really his first day on the job; it’s more like the next logical step in a very long and prosperous collaboration."

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