Roku becomes streaming hub for Bassmaster

BIRMINGHAM, Ala. – Audiences can soon hook free access to live coverage of Bassmaster tournaments due to a new streaming rights partnership with Roku, America’s No. 1 TV streaming platform. Upcoming Bassmaster LIVE events will include action from the brand-new Elite Qualifiers (EQ) Series, five Bassmaster Open Series events, select coverage of all nine Bassmaster Elite Series events, Friday coverage of the Bassmaster Classic and a special prime time production of the Bassmaster Classic Celebrity Pro-Am, all streaming for free on The Roku Channel.

Kicking off with Thursday and Friday coverage of the 2025 Bassmaster Elite Series season on Feb. 20, the Bassmaster tournaments will stream live on The Roku Channel’s Roku Sports Channel. Professional fishing fans can also enjoy replays of the livestream alongside additional on-demand content, clips and highlights across The Roku Channel, Roku Sports Channel and Roku's Sports Zone, plus a dedicated Bassmaster FAST channel launching later this year.

“It’s an honor to call Roku the streaming home of Bassmaster, an iconic brand with a decades-spanning history of producing best-in-class professional fishing tournaments,” said Joe Franzetta, head of sports, Roku Media. “We look forward to bringing these events for free to the passionate fanbase of this top outdoor sport, as well as introducing Bassmaster to new audiences, expanding the tournaments’ reach to millions of streaming households in the U.S.”

Said B.A.S.S. Chief Operations Officer Phillip Johnson: “We are proud to bring so much live programming to Roku's fast-growing sports channel and we’re very excited about the creation of a new outlet for posted video content on a dedicated Bassmaster FAST channel on Roku. It’s thrilling to have one of the first streaming-rights partnerships in outdoor sports and the first for professional fishing on America's No. 1 streaming platform. This partnership will allow Bassmaster to bring our exciting coverage of the highest level of professional bass fishing to Roku’s enormous audience and introduce our sport to a new fan base.”

The Roku Channel is available to stream for free – no subscription or sign-up required. Audiences can watch it on Roku devices or TVs, and it's also accessible online at TheRokuChannel.com, iOS and Android devices, Amazon Fire TVs, Samsung TVs, Google TVs and other Android TV OS devices.

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