July 27, 2023
Pure Fishing announced today that Jon Schlosser has been promoted from Senior Vice President of Marketing to Chief Product and Brand Officer.
Schlosser, who the company said has been instrumental in guiding the Pure Fishing's marketing efforts to launch a steady stream of meaningful innovation during his tenure, will now take on a larger role, driving brand and product category strategies across Pure Fishing’s portfolio globally. In the new position, he will lead collaboration with global teams to ensure the company’s pipeline of innovation and brand experiences continue to thrive and resonate with anglers around the world.
"Jon's impressive track record, depth of strategic thinking and passion for the angling community make him the perfect fit for this role," said Dave Allen, CEO of Pure Fishing. "He has been a driving force in our marketing success and we are excited to see him bring that same level of insight and dedication to our brand development and product innovation across our global business."
As part of the organizational realignment, the Research & Development department will now report directly to Schlosser. This strategic move enhances the synergy between the company's product innovation and brand strategies, strengthening Pure Fishing's commitment to delivering high-quality products. This closer collaboration aims to meet the ever-evolving needs of the global fishing community, reinforcing the company's leading position in the market.
"Having our R&D closely align with our product and brand strategies is a powerful combination," said Schlosser. "Together, we will drive innovation, continue to build amazing brands and deepen our engagement with anglers everywhere. I am excited about the possibilities this new role brings and I am committed to contributing to our mission of enhancing the fishing experience for all."
Pure Fishing is the parent company of numerous brands in the fishing industry, including Abu Garcia, Berkley, Fenwich, Penn, Pflueger, Plano, Shakespeare, SpiderWire, Stren and Ugly Stik.
