February 11, 2025
SPRO has announced the expansion of its portfolio to include more premier Japanese Domestic Market (JDM) brands, making them accessible to U.S. anglers and retailers. SPRO is now the exclusive U.S. distributor for Hide Up, a renowned Japanese fishing brand known for its innovative and high-performance tackle, including the highly sought after Coike.
SPRO’s growing lineup already includes top-tier Japanese brands such as Nories, Meiho, Marfix and Sea Falcon. By strengthening its distribution network, SPRO ensures that hard-to-find JDM products are now more accessible than ever to U.S. consumers. With SPRO’s inventory strategically located in the U.S., anglers can enjoy faster shipping, eliminating the long wait times typically associated with international orders. Additionally, by purchasing through SPRO, U.S. customers can avoid the complexities of fluctuating foreign currency exchange rates, import duties, and elevated shipping costs.
"Japanese fishing gear is highly sought after for its superior craftsmanship and performance," said Syd Rives, SPRO national sales manager. "We are excited to bring these exceptional brands to anglers across the United States, helping them elevate their fishing experience without the usual challenges of importing."
