January 22, 2025
SEVIIN Reels, the brand launched by St. Croix in 2023, announced that it’s added Bassmaster Elite Series veteran John Crews to its pro staff.
“With respect to reels, I’ve fished with five or six brands over the years and I’ve become very particular,” said Crews, also the creator and owner of Missile Baits. “I’ve gotten to the point where I’m not going to fish with anything that I believe puts me at any disadvantage.”
Crews says he got to know Jesse Simpkins and Ryan Teach from the SEVIIN Reels/St. Croix team through the American Sportfishing Association.
“They also started selling Missile Baits in their factory store. It really is a family atmosphere over there in Park Falls (Wis.) ... from their ownership and employees to their staff and dealers. I’ve always admired and appreciated that.”
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SEVIIN Reels Product Manager Robert Woods says Crews is an ideal addition to the SEVIIN family.
“John has been a role model and a touchstone for me personally,” Woods says. “As a father myself in a young, growing family, I’ve admired how John is able to balance his family life with his tournament fishing, content creation, and his business career. He’s a guy with a record of excelling in everything he does while prioritizing what’s most important.”
