January 08, 2024
B.A.S.S. announced recently that it has extended its relationship with VMC for another three years, through 2026.
VMC is known for making award-winning hooks for every style of fishing and, most recently, for its RedLine Series, which is made from extra-light, extra-strength VMC Vanadium steel – the same material used to make Formula One race cars.
“The accomplishments speak for themselves when you talk about the effect VMC products have had on the sport of fishing,” said B.A.S.S. CEO Chase Anderson. “We’re excited to continue our partnership with VMC – and to watch their anglers use their hooks to entertain and enlighten fishermen around the world.”
In addition to sponsorship of the Elite Series, VMC will be a supporting sponsor for the Bassmaster Opens, Bassmaster College Series, Bassmaster High School Series, Bassmaster Team Championship and the grass-roots B.A.S.S. Nation Qualifier Series and championship tournaments.
“In my opinion, you can have the best equipment in boats, motors, electronics, baits, rods, reels and line, but if you cut corners on your hook you will fail,” said Gerald Swindle, a member of the Rapala pro team and a two-time Angler of the Year (2004, 2016). “The most important piece of the puzzle to tie all of that equipment together is the hook that you tie on. The VMC RedLine is the ultimate fishing hook.”
