Performance and Innovation LEAD the way at Loomis | 'We Are G. Loomis'

Predictable output generates flawless rods, time after time. At the G. Loomis Factory, they don't flip the lights on each morning to complete a list of predetermined tasks that yield a standard outcome. The system is forged from a culture of creatively tackling obstacles, developing innovative solutions, and reimagining the future of rod performance and durability—each and every day. "We Are G. Loomis"—episode one of a five-episode series—dives into the motivations behind the Loomis team's daily drive to innovate, refine, and reimagine the future of fishing tools. It's what's required to be the best. It's a family from beginning to end. This is the G. Loomis story.