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The original 4.5-inch solid body YUM Pulse proves that a swimbait is not simply just a bait.

YUM Pulse Swimbait is Multi-Talented

In-Fisherman Online Staff - July 13, 2018

The original 4.5-inch solid body YUM Pulse proves that a swimbait is not simply just a bait.

The new Bandit Rack-It combines deflection, action and sound for a fully well-rounded square bill.

New Bandit Rack-It Deflects and Makes Noise

In-Fisherman Online Staff - July 13, 2018

The new Bandit Rack-It combines deflection, action and sound for a fully well-rounded square...

Minn Kota,'has earned top honors at the fishing industry's most prestigious trade show, the

Minn Kota Wins "Best Boating Accessory" with MEGA Down Imaging

In-Fisherman Online Staff - July 13, 2018

Minn Kota,'has earned top honors at the fishing industry's most prestigious trade show, the

This new buzz bait is going to catch some bigguns.

New BOOYAH Squelcher Buzz Bait

In-Fisherman Online Staff - July 12, 2018

This new buzz bait is going to catch some bigguns.

Hot new Softbaits sure to help you put more fish in the boat.

2018 ICAST New Softbaits

Dan Johnson - July 05, 2018

Hot new Softbaits sure to help you put more fish in the boat.

Jerkbaits, Spybaits. Squarebills. Lipless lures. Deep, shallow and medium divers. Topwater, too.

2018 ICAST Hardbaits

Cory Schmidt - June 26, 2018

Jerkbaits, Spybaits. Squarebills. Lipless lures. Deep, shallow and medium divers. Topwater,...

The Ned Rig : Ned Kehde

Cory Schmidt - January 16, 2018

"He's one of the classiest men you'd ever hope to meet, always willing to help teach folks to...

Trout are opportunistic predators that feed on a wide variety of forage and hit a broad spectrum of

Best Trout Lures And Baits

Dan Johnson - November 13, 2017

Trout are opportunistic predators that feed on a wide variety of forage and hit a broad...


Within the cult of talented muskie trollers—veteran guides working Lake St. Clair, Green Bay,

Giant Muskie Lures

Cory Schmidt - October 19, 2017

Within the cult of talented muskie trollers—veteran guides working Lake St. Clair, Green...

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