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The ultralight craze is old. Been around a long time. But, just because it's an old game doesn'tSmall Baits, Big Bites

Small Baits, Big Bites

The ultralight craze is old. Been around a long time. But, just because it's an old game

In-Fisherman



 

In the eyes of many observers, spinnerbaits aren't as lustrous as they used to be.The Spin on Spinnerbaits

The Spin on Spinnerbaits

  In the eyes of many observers, spinnerbaits aren't as lustrous as they used to be.

Ned Kehde



Muskies often are referred to as enigmatic, elusive, quirky, legendary. Perhaps, considering theThe Master's Muskie Lures

The Master's Muskie Lures

Muskies often are referred to as enigmatic, elusive, quirky, legendary. Perhaps, considering

Cory Schmidt


Live-Forage Baits

Live-Forage Baits

"Digital Imaging Technology" allows creation of ultra-realistic baitfish images — the

Jeff Simpson




With its heavy head and jointed body, plus the detailed finish and unique lip placement, theWake JigWobbler

Wake JigWobbler

With its heavy head and jointed body, plus the detailed finish and unique lip placement, the

Jeff Simpson



Arguably the most lifelike amphibian on the market, the LIVETARGET Frog collapses on the strikeLIVETARGET Frog

LIVETARGET Frog

Arguably the most lifelike amphibian on the market, the LIVETARGET Frog collapses on the

Jeff Simpson

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