In-Fisherman

Veteran Pro Angler Mark Davis says you NEED to Take Another Look at the Carolina RIG!!

Veteran angler Mark Davis explains why the Carolina Rig is still one of the most productive presentations toda...

Mark Rose's TOP 5 Fall Bass Fishing Baits

Pro bass angler Mark Rose talks about his Top-5 favorite fall bass fishing baits and how to rig them.

Bill McDonald talks about the NEW Rage Scoun Bug

Pro angler Bill McDonald compares the classic Rage Bug compared to the new Rage Scoun Bug, which is a new prof...

Mark Zona EXPLAINS why LakeMaster Mapping has Helped him Find and Catch Fish

Quality mapping is critical to staying consistent and finding biting fish. Mark Zona explains why it's so impo...

Zona Talks about the AWESOME Strike King Thunder Cricket

The Strike King Thunder Cricket is a highly productive vibrating jig, and Mark Zona explains why you need to a...

Bill McDonald Explains Why You NEED a Strike King Tour Grade Spinnerbait

Spinnerbaits have been around a long time, but they still hold a valuable spot in the dedicated bass angler's ...

Berkley's POWERFUL PowerBait Panfish Profiles

Berkley's Brent Southworth is the in-house Biologist—Fish Science and Testing and a dedicated panfish angler. ...

Berkley's Bass Jigs Offer A Perfect Technological PUNCH IN THE FACE

Berkley's Senior Project Engineer Dan Spengler talks about creating the new lineup of bass jigs that not only ...

The Legendary Berkley PowerBait Power Worm is STILL AWESOME

Berkley's Manager of Fish Science and Bait Testing Mark Sexton talks about one of the most popular and long-st...

New LIFELIKE COLORS For the WILDLY POPULAR Berkley Gulp! Minnow

Regarded as one of the most sought-after bait profiles in the Gulp! lineup, the Berkley Gulp! Minnow is now av...

The Berkley Gulp! SR Crawler Offers Trollers an ULTRA LIFELIKE Profile

Berkley's Category Manager of Freshwater Bait Aaron Wavra and professional walleye angler Mark Courts discuss ...

The Berkley MaxScent Lil' Super Trooper is LARGER THAN LIFE

Mark Sexton, Manager of Fish Science and Bait Testing at Berkley, talks about the new MaxScent Lil' Super Troo...

How MaxScent BRIDGED THE GAP Between PowerBait and Gulp!

Berkley's Manager of Fish Science and Bait Testing Mark Sexton talks about how and why MaxScent was created an...

The Berkley Scented Flicker Shad REALLY STINKS

Thanks to insight from legendary walleye anglers Keith Kavajecz and Gary Parsons, the team at Berkley married ...

How Berkley PERFECTED the Spinnerbait with the Power Blade

With insight from professional bass angler Edwin Evers, Berkley's rendition of the spinnerbait is a head-turne...

Why the Berkley Money Badger is STRAIGHT MONEY

Berkley's Senior Project Engineer Dan Spengler talks about how the Money Badger got its name and why he consid...

What Makes the Berkley Power Stinger The BEST Slobberknocker Trailer

Berkley's Project Engineer and Soft Bait Designer Kyle Peterson talks about the process behind developing the ...

How to PERFECTLY fish a Fluke-Style Bait with Pat Schlapper

Pro bass angler Pat Schlapper talks about a few different yet effective retrieves when utilizing a fluke-style...

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