Berkley PowerBait MaxScent

Berkley's new PowerBait® MaxScent® is a revolutionary material that releases a super-charged scent field attracting fish like never before, increasing fish strikes up to 45 percent compared to original PowerBait. The all-new material is soft, yet tough enough to hold up to strike after strike, fish after fish. PowerBait® MaxScent is perfect for finesse presentations with ultra-realistic texture and natural forage-inspired matte colors to fool the hardest-to-catch fish.

According to In-Fisherman TV host Doug Stange, "One drawback to original PowerBait is that scent chemicals infused in plastisol don't leach into the water to create a scent trail. Original PowerBait appeals to fish visually, and makes them hold on longer once they bite—but it doesn't attract fish with scent. That's all changed with Berkley's newest creation, PowerBait MaxScent, which combines scent along with infused taste stimulants to attract and trigger fish to bite and make them hold on longer once they do so.

"There's an economy to fishing PowerBait MaxScent, too. Besides the new scent field enhancement, the product is tough enough to last through many fish catches, in comparison to many competitive products, which are so fragile as to barely last through one or two fish bites.

"No doubt, Berkley has done it again, actually improving one of the most revolutionary products ever introduced into the softbait market," Stange says. "As good as PowerBait is at getting fish to hold on once they bite, MaxScent further improves the equation by adding a scent field to attract fish and get them to bite. Powerful scent field to draw fish in and get them to bite. Powerful taste infusion to get fish to hold on once they bite. It's a one-two punch for better fishing."

Available in a variety of colors, sizes, and shapes such as the Creature Hawg, D-Worm, Flatnose Minnow, Hit Worm, Kingtail Worm, Lunch Worm, Meaty Chunk Trailer, and The General worm. Real: $6.99 per pack.