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Gear Roundup: New & Noteworthy Gear

Sunglasses, rods, reels, boots, apparel, trolling motors, and more!

Gear Roundup: New & Noteworthy Gear

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Fenwick Quality Reimagined

A hand holding a fishing rod and reel in front of a stream.
Shop Fenwick rods

The entire lineup of Fenwick rods, including World Class, Elite, HMG, and Eagle, have been retooled and redesigned to continue delivering enhanced performance and quality, each within different price ranges. Check specific lineup and individual-product specs with a visit to purefishing.com, or you can shop them at Scheels.

Endeavor Boot

A hiking boot
$147.99 | men’s and women’s sizes

In the boat or on the bank, the Rocky Boots Endeavor Hiker offers waterproof construction while maintaining breathability. Meanwhile, full-grain leather uppers, flexible dual-density outsoles, and antimicrobial mesh lining provide comfort

$147.99 | men’s and women’s sizes, scheels.com

Everglades Glasses

Studio photo of a pair of sunglasses
$99.99 | hobieeyewear.com

Robustly stylish; perfectly light-weight (for all-day comfort) yet durable, Everglades sunglasses from Hobie Eyewear also float. Four lens colors help you match conditions on the water as Sightmaster Plus Polarization provides clarity for spotting fish and habitat underwater.

$99.99 | hobieeyewear.com

St. Croix SEVIIN Baitcaster

Studio photo of a side profile of a Seviin baitcasting reel
$120 | fishusa.com

The SEVIIN GF Series of baitcasting reels from St. Croix are smooth, reliable, and comfortable. Available in three gear ratios (6.6:1, 7.3:1, 8.1:1), the reels are built on a one-piece composite frame and feature a multi-stack carbon-fiber/stainless-steel drag system along with a 4+1 stainless-steel bearing system for effortless performance. Also check the lineup of GS spinning reels coming in early 2024.

$120 | fishusa.com

GLX Walleye Series

Studio photo of a G.Loomis GLX Walleye Series fishing rod
$500 to $520 | scheels.com

This series of six high-modulus graphite rods from G. Loomis offers rod lengths from 6 foot 3 inches to 7 foot 1 inch, in light, medium-light, and medium powers, and fast- and extra-fast actions. Multi-Taper Design construction enhances durability, yet the rods are super-light, and offer exceptional sensitivity. Cork handles finish off a beautiful package, along with REC guides.




$500 to $520 | scheels.com

Zata Low Profile

Studio photo of a dark green Zata baitcasting fishing reel
$189.95 | purefishing.com

From Abu Garcia, Zata Low Profile casting reels have a graphite frame and side plates to reduce weight, while 10 stainless-steel ball bearings and one roller bearing ensure smooth moves. A Carbon Matrix drag system ensures control of multiple drag settings. An Infini brake system offers both cast control and distance. They’re available in 6.6:1 and 7.1:1 gear ratios. Also check Zata spinners and combos.

$189.95 | purefishing.com

Recommended


Midlayer Warmth

Studio photo of an AFTCO fleece jacket in blue
$109 | fishusa.com

The F2 Midlayer Fleece Zip Jacket from AFTCO, with its bonded hexatron fleece lining, offers layering warm for cold-weather fishing. Other features include DWR water repellent, a Speedvent hood with an integrated face mask, and Block Tapey pockets (to keep your belongings secured). Color options are black and naval. Besides the warmth, this jacket is supremely comfortable to wear.

$109 | fishusa.com

Toasty Light on Ice

Studio photo of Norfin Yukon boots
$179.99 | norfinusa.com

EVA construction makes Norfin Yukon boots crazy light. Meanwhile, removable 12-mm felt liners and two removable insoles provide so much thermal insulation and moisture-wicking power that the boots are rated for temperatures down to -60°F.

$179.99 | norfinusa.com

Classic Fuel Treatment

Studio photo of a bottle of Starbrite Star Tron Enzyme Fuel Treatment
starbrite.com

Starbrite Star Tron Enzyme Fuel Treatment isn’t new, but it is noteworthy as probably the all-time most popular and effective multifunctional fuel additive for boats and small engines, most important right now in stabilizing fuel for winter storage. Pricing varies by vendor and product size.

starbrite.com

Minn Kota QUEST

Studio photo of a the top half of a MinnKota Terrova trolling motor.
Shop for trolling motors at scheels.com.

Quest technology for Minn Kota Ulterra, Terrova, and Ultrex trolling motors provides enhanced GPS capability, including Drift Mode, which automatically adjusts speed and direction in wind and current to keep the boat drifting true. Improved “contouring” also allows for better map-motor integration to stay on a desired course. And that’s just the beginning. Brushless-motor engineering means quieter running and longer-lasting power. Check details and specific model pricing at johnsonoutdoors.com or scheels.com.

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