December 27, 2023
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Fenwick Quality Reimagined
The entire lineup of Fenwick rods, including World Class, Elite, HMG, and Eagle, have been retooled and redesigned to continue delivering enhanced performance and quality, each within different price ranges. Check specific lineup and individual-product specs with a visit to purefishing.com, or you can shop them at Scheels.
In the boat or on the bank, the Rocky Boots Endeavor Hiker offers waterproof construction while maintaining breathability. Meanwhile, full-grain leather uppers, flexible dual-density outsoles, and antimicrobial mesh lining provide comfort
$147.99 | men’s and women’s sizes, scheels.com
Robustly stylish; perfectly light-weight (for all-day comfort) yet durable, Everglades sunglasses from Hobie Eyewear also float. Four lens colors help you match conditions on the water as Sightmaster Plus Polarization provides clarity for spotting fish and habitat underwater.
$99.99 | hobieeyewear.com
St. Croix SEVIIN Baitcaster
The SEVIIN GF Series of baitcasting reels from St. Croix are smooth, reliable, and comfortable. Available in three gear ratios (6.6:1, 7.3:1, 8.1:1), the reels are built on a one-piece composite frame and feature a multi-stack carbon-fiber/stainless-steel drag system along with a 4+1 stainless-steel bearing system for effortless performance. Also check the lineup of GS spinning reels coming in early 2024.
$120 | fishusa.com
GLX Walleye Series
This series of six high-modulus graphite rods from G. Loomis offers rod lengths from 6 foot 3 inches to 7 foot 1 inch, in light, medium-light, and medium powers, and fast- and extra-fast actions. Multi-Taper Design construction enhances durability, yet the rods are super-light, and offer exceptional sensitivity. Cork handles finish off a beautiful package, along with REC guides.
$500 to $520 | scheels.com
Zata Low Profile
From Abu Garcia, Zata Low Profile casting reels have a graphite frame and side plates to reduce weight, while 10 stainless-steel ball bearings and one roller bearing ensure smooth moves. A Carbon Matrix drag system ensures control of multiple drag settings. An Infini brake system offers both cast control and distance. They’re available in 6.6:1 and 7.1:1 gear ratios. Also check Zata spinners and combos.
$189.95 | purefishing.com
The F2 Midlayer Fleece Zip Jacket from AFTCO, with its bonded hexatron fleece lining, offers layering warm for cold-weather fishing. Other features include DWR water repellent, a Speedvent hood with an integrated face mask, and Block Tapey pockets (to keep your belongings secured). Color options are black and naval. Besides the warmth, this jacket is supremely comfortable to wear.
$109 | fishusa.com
Toasty Light on Ice
EVA construction makes Norfin Yukon boots crazy light. Meanwhile, removable 12-mm felt liners and two removable insoles provide so much thermal insulation and moisture-wicking power that the boots are rated for temperatures down to -60°F.
$179.99 | norfinusa.com
Classic Fuel Treatment
Starbrite Star Tron Enzyme Fuel Treatment isn’t new, but it is noteworthy as probably the all-time most popular and effective multifunctional fuel additive for boats and small engines, most important right now in stabilizing fuel for winter storage. Pricing varies by vendor and product size.
Minn Kota QUEST
Quest technology for Minn Kota Ulterra, Terrova, and Ultrex trolling motors provides enhanced GPS capability, including Drift Mode, which automatically adjusts speed and direction in wind and current to keep the boat drifting true. Improved “contouring” also allows for better map-motor integration to stay on a desired course. And that’s just the beginning. Brushless-motor engineering means quieter running and longer-lasting power. Check details and specific model pricing at johnsonoutdoors.com or scheels.com.