By In-Fisherman Staff
As we celebrate 50 years, we take a look at In-Fisherman's accomplishments:
1974: The Beginning—A mailer goes out to a select audience with an offer of subscription membership in a new enterprise, billed as textbook teaching in a magazine format. Beginning in early 1975, 10 “Study Reports,” are promised, each with uniquely focused fishing content.
1975: First Magazine—The first issue (Segment 1, Study Report 1) is delivered in June of 1975. #3 is published in November of 1975. #9 is delivered in July of 1976. The second year, or second Segment, begins in February/March of 1977. The Study Reports are more difficult to produce than first anticipated.
1976: Cooperating Patrons—The original idea is that there will be no advertising, but reality soon sets in—subscription revenue isn’t enough to pay for publication expenses. The first advertisers, called “cooperating patrons,” are: Cordell Tackle (crankbaits); Waller Corp. (temperature gauges and oxygen monitors); Skyline Graphite (graphite rods); Mister Twister (softbaits); and Silver Troll (electric trolling motor)…
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