April 30, 2015
By Steve Ryan
Captain Bret Alexander could have just as easily become a firefighter, NFL quarterback or architect. He is deliberate in his decision making process; he manages time well to maximize results, and he visualizes how various pieces come together to form a bigger picture. Plus, he possesses the drive and an intuitive mind to go beyond those content to follow the pack or repeat old practices with predictable results. Instead, he has used these skills to become a fishing legend. He has blazed new trails on the waters of Green Bay to become a fishing guide that any angler would benefit from knowing.
Rewind forty plus years and we find Alexander as a blonde haired toddler with a sippy cup in one hand and a rinky-dink fishing rod in the other hand. Every free moment of his childhood was spent in the northwoods of Wisconsin with his dad and uncle fishing remote inland lakes of Florence County, wading the wild Menominee River and plying the vast waters of Green Bay. Here he honed his skills on everything from panfish to pike, walleye to whitefish, sturgeon to smallies, to salmon, trout and muskies. With an inquisitive mind and competitive nature, Alexander was out to discover what lie beyond the next bend; find the next hot bite and catch the biggest fish in the system.
Not much has changed since then, apart from the sippy cup being replaced with a Monster Energy Drink; blonde hairs fading to grey, and some upgrades to equipment that now have him rocketing across the waters of Green Bay at warp speed in his Ranger 621. Here he spends most of his waking hours pursuing all species of trophy fish coveted by his customers.
Throughout the past several decades, Alexander has put in this time refining his fishing skills and growing his business like no one else in the Midwest. He originally started in the fishing business by splitting his time between his fire department position and guiding on his days off. After word got out about his knack for consistently putting customers on limits catches and trophy fish, guiding quickly became his sole, full-time job and there has been no looking back for him.
While Alexander didn't discover muskies, walleye, smallies or whitefish on Green Bay, he has refined techniques, isolated seasonal locations and helped developed these fisheries in ways not previously imagined, putting this amazing destination on the national fishing map. Alexander and his crew currently guide thousands anglers on an annual basis to all manner of trophy fish. This 365-day-a-year operation allows Alexander to stay on the pulse of Green Bay at all-times and maximize his customers' chances for success.
It's Alexander's drive, competitive nature, ability to read conditions and tireless hours on the water that make him the guide you want to hire if you only have a couple days to devote to catching a fish of a lifetime. Whether your wish list includes a trophy muskie, pike, walleye, bass, sturgeon, salmon, trout or any other fish that inhabit Green Bay, Alexander has the ability to make it a reality. It's not just about catching trophy fish either. Alexander takes pride in teaching less experienced anglers critical elements of fishing that will make them more successful in all their future fishing endeavors.
As a father of two young children, he especially enjoys getting kids started in the sport. He has a patient demeanor and pleasant nature that endears him to his customers. Alexander notes, "The greatest compliment that I regularly receive from my customers is how much they enjoy fishing with me. Everyone likes to catch big fish. However, for most people, it is equally important that they enjoy their time on the water. They appreciate a guide who has patience; who doesn't have a huge ego and who doesn't try to push an agenda on a trip. Throughout this process, they want to expand their fishing knowledge, have a few laughs and put some good fish in the boat. My job is to make that a reality."
Alexander also acknowledges the efforts of others in his success. "I have learned so much from my customers and friends in the fishing industry. I would not be where I am today without them, and based upon that, one of the greatest lessons I have learned through the years is to accept help from others and be appreciative of their help. Being a guide is a tough job, but by having a network of friends, it has contributed greatly to my success. I still get excited each day that I head out on the water. It's about meeting new people, sharing experiences and hopefully catching some memorable fish."