Lab to Lake: New LIFELIKE COLORS For the WILDLY POPULAR Berkley Gulp! Minnow

Regarded as one of the most sought-after bait profiles in the Gulp! lineup, the Berkley Gulp! Minnow is now available in a wider array of lifelike color options, a feature not easily attained in the Gulp! bait material. Berkley's Manager of Fish Science and Bait Testing Mark Sexton, Category Manager of Freshwater Bait Aaron Wavra and Berkley's Senior Director of Bait Research and Development John Prochnow talk about how they made it happen.