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Ron Lindner: 1934-2020

In-Fisherman co-founder passes at 86

Ron Lindner: 1934-2020

At In-Fisherman, we pause to offer our condolences to the family of In-Fisherman co-founder Ron Lindner.

Lindner passed away on Monday at the age of 86. Lindner is survived by his wife of 66 years, Dolores, and their seven children and numerous grandchildren.

The brother tandem of Ron and Al Lindner were the masterminds behind the creation of the In-Fisherman Communications Network, which launched in 1975. At first, it consisted mainly of a magazine, focusing on multispecies fishing. Eventually, a nationally syndicated television show and radio program joined the mix, along with a series of books and videos, all geared toward introducing anglers to new fishing tactics and equipment.

Later, the In-Fisherman Professional Walleye Trail was launched by the Lindners as a means to promote competitive angling and create marketing opportunities for various manufacturers in the industry.


Ron and Al were the perfect team, both visionaries playing off each other’s strong points. They moved to Minnesota from Chicago in 1968 and opened a thriving fishing guide service known as the Nisswa Guides League focusing on trips in the Brainerd Lakes area. Later, they competed in fishing tournaments before shifting their focus to the creation of In-Fisherman.


They invented and marketed a number of lures that remain fixtures in tackle boxes around the country, including the Lindy Rig. They developed the “Fish+Location+Presentation = Success” (F+L+P=S) formula to help simplify fishing methods across the seasons.

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Ron Lindner (standing) and Al took time for a photo on the occasion of the 25th Anniversary of In-Fisherman, with Ron penning an article: The Multispecies Equation—25 Years and Counting.

A co-author of several books and owner of multiple patents, Ron was always measuring the pulse of the fishing industry in order to stay a step ahead of the crowd. That was in large part what made In-Fisherman such a popular entity among a hardcore group of anglers. “Teaching North America to Fish Is Our Business” was the In-Fisherman call to action and it served a generation of anglers and industry insiders well.

The Lindners sold In-Fisherman in 1998 to Primedia and later launched a new television show named Lindner’s Angling Edge under the Lindner Media Productions umbrella.

Ron Lindner is a member of several fishing halls of fame. He was a 1991 inductee into the National Freshwater Fishing Hall of Fame. In 2007, both Ron and Al were inducted into the Normark Hall of Fame, a recognition of their contribution to the growth of Normark’s brands, including Rapala. Ron was also a member of the 2020 induction class for the Bass Fishing Hall of Fame.


Rest in peace, Ron. Your accolades are too many and varied to be captured here, right now, but will be revisited as we move forward in a fishing world much influenced by your life of service to the cause.

Editor’s note: This is a developing story and will be updated with additional details.

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