The Driving Force In Fishing

The Driving Force In Fishing


New products are a driving force in the fishing tackle industry. The sight of masses of media, buyers, and sales reps waiting at the doors of the annual ICAST Show on opening morning illustrates this phenomenon. They eagerly awaited a peak at the new goodies and rushed in like kids into a candy store.


Websites and catalogs proudly proclaim the latest, while last year's phenom is pushed to the back. As an angler, I have a tendency to rely on tried and true tackle, just as I like old jackets and jeans. But I readily recognize the improvements made annually in tackle and line as well as lures.


The 2011 edition of the In-Fisherman Gear Guide is all about new stuff, literally packed with exciting items new anglers and veterans alike will want to try. Reels and rods keep getting lighter and more sensitive; line thinner, stronger, and more user-friendly. And space-age electronics have lured baby boomers into computer literacy.

Much of this gear is a product of new technology, with plastics, alloys, and finishes borrowed from the automotive and space programs. This year, for example, the term "nanotechnology" has crept into fishing tackle development, in both rods and reels. Minute nanoparticles measure between 1 and 10 nanometers and have varied shapes and properties. If you're rusty in physics, a nanometer is one billionth of a meter. Because of the promise of these particles to industries of various kinds, the National Nanotechnology Initiative has received substantial public funding.

But other developments involve use of more basic scientific materials, such as magnets. We find them as critical features in lures, reels, even tackle storage.

New lures create great interest and several trends emerge. Swimbaits remain hot, in both hard- and softbait categories. Moreover, we see more of what might be called hybrid lures or crossover baits, those with a mixture of hard and soft components. Designers have created new looks and actions by melding the action of plastisol with the durability, weight, and body motion of hardbaits. Exciting stuff, indeed.

We've become aware of a consumer survey of fishing tackle, conducted monthly online by Southwick and Associates. Anglers can log in and participate, answering question about fishing tackle purchases. Participants help build the database and are rewarded with a chance to win $100 gift certificates for sporting goods. Five winners are selected monthly. Visit southwickassociates.com.

For 2009, participants ranked Shimano as the top selling reel manufacturer based on number of purchases, followed by Abu Garcia, Quantum, then Daiwa and Bass Pro Shops. In the rod category, Shakespeare took the top spot, followed by St. Croix, Shimano, Bass Pro, then Berkley.

Among hardbaits, Rapala scored decisively with over 30 percent of transactions. Next came Strike King, Bomber-Heddon, then Lucky Craft. Zoom scored highest among softbaits, though the survey categories separated Berkley Gulp! and PowerBait. Gulp! ranked second, followed by Strike King and Yamamoto, then Berkley PowerBait.

For the latest from these companies and dozens more, scan the features compiled by our staff and Field Editors. Christmas is coming soon, so drop hints and make lists to ensure a happy holiday season and good fishing this coming year.

Get Your Fish On.

Plan your next fishing and boating adventure here.

Recommended for You

Bass

Using Crankbaits For Smallmouth Bass

Matt Straw - January 31, 2016

Crankin' is almost a necessity for finding bass on the Great Lakes from summer through fall.

Walleye

The Lowdown on Walleye Hardbaits

Steve Ryan - May 28, 2019

The range of walleye hardbaits encompasses multiple categories and a dizzying number of lures.

Bass

Sensational New Softbaits for Bass

Steve Quinn - April 22, 2019

Steve Quinn talks new softbaits for bass from Berkley.

See More Recommendations

Popular Videos

In-Fisherman Calendar Periods

In-Fisherman staffers target all fish and key on the revolving season calendar periods to maximize the the likelihood of catching more and bigger fish.

New 4-Liter Dry Creek Gear Pouch from Simms

Outdoor Sportsman Group writer Lynn Burkhead gets new product details from Simms Fishing Product's John Frazier about the new waterproof 4-Liter Dry Creek Gear Pouch.

Abu Garcia Virtual Rod with Bluetooth

Pure Fishing's Andrew Wheeler tells Outdoor Sportsman Group writer Lynn Burkhead all about the brand new Abu Garcia Virtual rod that integrates Bluetooth technology through a free ANGLR smartphone app.

See more Popular Videos

Trending Stories

Catfish

All About Catfish

Rob Neumann

Catfish are among the most popular groups of fish with over 7 million catfish anglers...

Other Fish

Must-Have Striped Bass Tackle

Rick Bach - May 04, 2017

It was an August evening and I was wading the flats in Brewster, MA with my cousin. Here you...

Bass

Largemouth Bass Length To Weight Conversion Chart

Dr. Rob Neumann - January 22, 2017

Check out this Largemouth Bass Length To Weight Conversion Chart, a simple and accurate...

See More Stories

More Accessories

ICAST

6 New Rapala Products for 2019

In-Fisherman - July 11, 2019

Here's a look at what Rapala released at ICAST 2019.

Accessories

Superline Ultra 8

Steve Quinn - October 26, 2018

Sponsored By
Accessories

Ice-Fishing Transportation: Modes & Mods that Matter

Jim Edlund - February 04, 2019

Changes in on-ice transportation over the years on Minnesota's Lake of the Woods.

See More Accessories

GET THE MAGAZINE Subscribe & Save

Temporary Price Reduction

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

PREVIEW THIS MONTH'S ISSUE

GET THE NEWSLETTER Join the List and Never Miss a Thing.

×