The Driving Force In Fishing

The Driving Force In Fishing

New products are a driving force in the fishing tackle industry. The sight of masses of media, buyers, and sales reps waiting at the doors of the annual ICAST Show on opening morning illustrates this phenomenon. They eagerly awaited a peak at the new goodies and rushed in like kids into a candy store.

Websites and catalogs proudly proclaim the latest, while last year's phenom is pushed to the back. As an angler, I have a tendency to rely on tried and true tackle, just as I like old jackets and jeans. But I readily recognize the improvements made annually in tackle and line as well as lures.

The 2011 edition of the In-Fisherman Gear Guide is all about new stuff, literally packed with exciting items new anglers and veterans alike will want to try. Reels and rods keep getting lighter and more sensitive; line thinner, stronger, and more user-friendly. And space-age electronics have lured baby boomers into computer literacy.


Much of this gear is a product of new technology, with plastics, alloys, and finishes borrowed from the automotive and space programs. This year, for example, the term "nanotechnology" has crept into fishing tackle development, in both rods and reels. Minute nanoparticles measure between 1 and 10 nanometers and have varied shapes and properties. If you're rusty in physics, a nanometer is one billionth of a meter. Because of the promise of these particles to industries of various kinds, the National Nanotechnology Initiative has received substantial public funding.


But other developments involve use of more basic scientific materials, such as magnets. We find them as critical features in lures, reels, even tackle storage.


New lures create great interest and several trends emerge. Swimbaits remain hot, in both hard- and softbait categories. Moreover, we see more of what might be called hybrid lures or crossover baits, those with a mixture of hard and soft components. Designers have created new looks and actions by melding the action of plastisol with the durability, weight, and body motion of hardbaits. Exciting stuff, indeed.

We've become aware of a consumer survey of fishing tackle, conducted monthly online by Southwick and Associates. Anglers can log in and participate, answering question about fishing tackle purchases. Participants help build the database and are rewarded with a chance to win $100 gift certificates for sporting goods. Five winners are selected monthly. Visit southwickassociates.com.

For 2009, participants ranked Shimano as the top selling reel manufacturer based on number of purchases, followed by Abu Garcia, Quantum, then Daiwa and Bass Pro Shops. In the rod category, Shakespeare took the top spot, followed by St. Croix, Shimano, Bass Pro, then Berkley.


Among hardbaits, Rapala scored decisively with over 30 percent of transactions. Next came Strike King, Bomber-Heddon, then Lucky Craft. Zoom scored highest among softbaits, though the survey categories separated Berkley Gulp! and PowerBait. Gulp! ranked second, followed by Strike King and Yamamoto, then Berkley PowerBait.

For the latest from these companies and dozens more, scan the features compiled by our staff and Field Editors. Christmas is coming soon, so drop hints and make lists to ensure a happy holiday season and good fishing this coming year.

Get Your Fish On.

Plan your next fishing and boating adventure here.

Recommended for You

Catfish is meaty, juicy and holds up well in this soul-satisfying fried fish recipe with homemade chips and tartar sauce. Fish Recipes

Catfish Dinner with Homemade Chips and Tartar Sauce Recipe

Jenny Nguyen-Wheatley

Catfish is meaty, juicy and holds up well in this soul-satisfying fried fish recipe with...

This recipe for Steelhead Trout Niçoise Salad is heart healthy, paleo- and gluten-free diet friendly. Fish Recipes

Steelhead Trout Niçoise Salad Recipe

This recipe for Steelhead Trout Niçoise Salad is heart healthy, paleo- and gluten-free...

Navionics adds SonarChart Shading and HotMaps Platinum. News

Navionics adds SonarChart Shading to its Platinum+ and HotMaps Platinum cartography

In-Fisherman - April 29, 2019

Navionics adds SonarChart Shading and HotMaps Platinum.

See More Recommendations

Popular Videos

Giant Walleyes According To Calendar Periods

Giant Walleyes According To Calendar Periods

The search for big walleyes begins with an understanding of their nature, keying on prime locations during specific times of the year.

Electric Filet Knife from Bubba Blades

Electric Filet Knife from Bubba Blades

As OSG's Lynn Burkhead looks on, Josh Neville shows off the cordless and corded versions of a new electric filet knife from Bubba Blades.

New Optimum and Optimum TS Downriggers from Canon

New Optimum and Optimum TS Downriggers from Canon

From rugged reliability to smooth integration of cutting edge technology across several different platforms, OSG's Lynn Burkhead learns that there's much to like about the new Optimum and Optimum TS downriggers from Canon.

See more Popular Videos

Trending Stories


Spring is prime time for pike. The Prespawn and Postspawn periods offer excellent odds at catching Pike & Muskie

How To Catch Pike In Spring

Dan Johnson - April 26, 2016

Spring is prime time for pike. The Prespawn and Postspawn periods offer excellent odds at...

Catfish are among the most popular groups of fish with over 7 million catfish anglers nationwide. Catfish

All About Catfish

Rob Neumann

Catfish are among the most popular groups of fish with over 7 million catfish anglers...

Now more than ever, understanding each category's strong suits is critical to choosing a powerplant that best fits your personal needs and preferences. Boats & Motors

2- Vs. 4-Cycle Outboard Motors

Dan Johnson - April 16, 2018

Now more than ever, understanding each category's strong suits is critical to choosing a...

See More Stories

More Accessories

A lightweight, wrap frame with the latest mirror color MAUIGreen. Accessories

Maui Jim Local Kline Sunglasses

Chris Schneider - December 04, 2019

A lightweight, wrap frame with the latest mirror color MAUIGreen.

We came across a product that really opened our eyes to the big picture of an even bigger problem. Accessories

Costa Sunglasses Untangled Collection

In-Fisherman Online Staff - July 18, 2018

We came across a product that really opened our eyes to the big picture of an even bigger...

 Frio 360 18-Can Coolers at ICAST 2018 (Jeff Phillips photo)

From the latest crankbaits to Accessories

Frio 360 Cooler With Bluetooth Speaker

Jessyca Sortillon - July 17, 2018

Frio 360 18-Can Coolers at ICAST 2018 (Jeff Phillips photo) From the latest crankbaits to

See More Accessories

GET THE MAGAZINE Subscribe & Save

Temporary Price Reduction

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

PREVIEW THIS MONTH'S ISSUE

GET THE NEWSLETTER Join the List and Never Miss a Thing.