The Driving Force In Fishing

The Driving Force In Fishing

New products are a driving force in the fishing tackle industry. The sight of masses of media, buyers, and sales reps waiting at the doors of the annual ICAST Show on opening morning illustrates this phenomenon. They eagerly awaited a peak at the new goodies and rushed in like kids into a candy store.

Websites and catalogs proudly proclaim the latest, while last year's phenom is pushed to the back. As an angler, I have a tendency to rely on tried and true tackle, just as I like old jackets and jeans. But I readily recognize the improvements made annually in tackle and line as well as lures.

The 2011 edition of the In-Fisherman Gear Guide is all about new stuff, literally packed with exciting items new anglers and veterans alike will want to try. Reels and rods keep getting lighter and more sensitive; line thinner, stronger, and more user-friendly. And space-age electronics have lured baby boomers into computer literacy.


Much of this gear is a product of new technology, with plastics, alloys, and finishes borrowed from the automotive and space programs. This year, for example, the term "nanotechnology" has crept into fishing tackle development, in both rods and reels. Minute nanoparticles measure between 1 and 10 nanometers and have varied shapes and properties. If you're rusty in physics, a nanometer is one billionth of a meter. Because of the promise of these particles to industries of various kinds, the National Nanotechnology Initiative has received substantial public funding.


But other developments involve use of more basic scientific materials, such as magnets. We find them as critical features in lures, reels, even tackle storage.

New lures create great interest and several trends emerge. Swimbaits remain hot, in both hard- and softbait categories. Moreover, we see more of what might be called hybrid lures or crossover baits, those with a mixture of hard and soft components. Designers have created new looks and actions by melding the action of plastisol with the durability, weight, and body motion of hardbaits. Exciting stuff, indeed.

We've become aware of a consumer survey of fishing tackle, conducted monthly online by Southwick and Associates. Anglers can log in and participate, answering question about fishing tackle purchases. Participants help build the database and are rewarded with a chance to win $100 gift certificates for sporting goods. Five winners are selected monthly. Visit southwickassociates.com.

For 2009, participants ranked Shimano as the top selling reel manufacturer based on number of purchases, followed by Abu Garcia, Quantum, then Daiwa and Bass Pro Shops. In the rod category, Shakespeare took the top spot, followed by St. Croix, Shimano, Bass Pro, then Berkley.


Among hardbaits, Rapala scored decisively with over 30 percent of transactions. Next came Strike King, Bomber-Heddon, then Lucky Craft. Zoom scored highest among softbaits, though the survey categories separated Berkley Gulp! and PowerBait. Gulp! ranked second, followed by Strike King and Yamamoto, then Berkley PowerBait.

For the latest from these companies and dozens more, scan the features compiled by our staff and Field Editors. Christmas is coming soon, so drop hints and make lists to ensure a happy holiday season and good fishing this coming year.

Get Your Fish On.

Plan your next fishing and boating adventure here.

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Recommended Articles

See More Recommendations

Popular Videos

Largemouth Bass: Tricks of Our Trade

Largemouth Bass: Tricks of Our Trade

The In-Fisherman staff reveals insider swimming jig tips and tricks for big bass.

New Gloves from Fish Monkey

New Gloves from Fish Monkey

Quick look at Stealth, Half-Fingered & Stubby gloves; 2020 ICAST New Fishing Gear Guide.

Daiwa Dark Water Rods

Daiwa Dark Water Rods

From barracuda to wahoo to kingfish to sailfish and beyond, these new Daiwa saltwater rods rely on HVG technology (that makes them 50% lighter), soft tips to protect leaders as big fish make strong runs, and strong backbones to help anglers crank up hard-fighting species from below.

In-Fisherman New & Notable 2020 – LureLock Storage Boxes

In-Fisherman New & Notable 2020 – LureLock Storage Boxes

Major League Fishing angler James Watson goes over the unique design and features of the new LureLock tackle storage boxes with In-Fisherman associate publisher Todd Ceisner.

See More Popular Videos

Trending Articles

One key element of the program is matching the hatch. Bass

'Minnesota Finesse' for Bass Success

Matt Straw - August 11, 2020

One key element of the program is matching the hatch.

You're going to love this Beer-Battered Fish Fingers Recipe! These deep-fried walleye strips are tasty and dress up nicely when served in a basket or on a plate with fresh fruit such as grapes and strawberries. Fish Recipes

Beer-Battered Fish Fingers Recipe

In-Fisherman

You're going to love this Beer-Battered Fish Fingers Recipe! These deep-fried walleye strips...

One angler's forgotten, overlooked, underutilized musky lure is another fisherman's all-time favorite. Pike & Muskie

Forgotten (Or Temporarily Overlooked) Muskie Lures

Cory Schmidt - August 25, 2020

One angler's forgotten, overlooked, underutilized musky lure is another fisherman's all-time...

Their fighting ability is far superior to the largemouth bass—more par with muskies. Other Fish

The Case for Super Bass (AKA Snakeheads)

Steve Ryan - July 06, 2020

Their fighting ability is far superior to the largemouth bass—more par with muskies.

See More Trending Articles

More Accessories

Keep your reels and tackle secure. Accessories

Yooneek Soft-Sided Reel Case

Rob Neumann - April 29, 2020

Keep your reels and tackle secure.

Durable, lightweight, and sturdy components. Accessories

GeigerTec Marine Electronics Mounts

In-Fisherman Staff - June 17, 2020

Durable, lightweight, and sturdy components.

These watches have dozens of features for anglers. Accessories

Garmin Quatix 6 Marine Smartwatches

In-Fisherman Staff - September 14, 2020

These watches have dozens of features for anglers.

Thick padded walls keep your drinks and food cool on those hot summer days. Accessories

Mammoth Coolers: Highlander 30 Flip Lid Soft Cooler

In-Fisherman Staff - June 08, 2020

Thick padded walls keep your drinks and food cool on those hot summer days.

See More Accessories

GET THE MAGAZINE Subscribe & Save

Digital Now Included!

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

PREVIEW THIS MONTH'S ISSUE

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Get Digital Access.

All In-Fisherman subscribers now have digital access to their magazine content. This means you have the option to read your magazine on most popular phones and tablets.

To get started, click the link below to visit mymagnow.com and learn how to access your digital magazine.

Get Digital Access

Not a Subscriber?
Subscribe Now