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Berkley's Bass Jigs Offer A Perfect Technological PUNCH IN THE FACE

Berkley's Bass Jigs Offer A Perfect Technological PUNCH IN THE FACE

The Legendary Berkley PowerBait Power Worm is STILL AWESOME

The Legendary Berkley PowerBait Power Worm is STILL AWESOME

New LIFELIKE COLORS For the WILDLY POPULAR Berkley Gulp! Minnow

New LIFELIKE COLORS For the WILDLY POPULAR Berkley Gulp! Minnow

The Berkley Gulp! SR Crawler Offers Trollers an ULTRA LIFELIKE Profile

The Berkley Gulp! SR Crawler Offers Trollers an ULTRA LIFELIKE Profile

The Berkley MaxScent Lil' Super Trooper is LARGER THAN LIFE

The Berkley MaxScent Lil' Super Trooper is LARGER THAN LIFE

How MaxScent BRIDGED THE GAP Between PowerBait and Gulp!

How MaxScent BRIDGED THE GAP Between PowerBait and Gulp!

The Berkley Scented Flicker Shad REALLY STINKS

The Berkley Scented Flicker Shad REALLY STINKS

How Berkley PERFECTED the Spinnerbait with the Power Blade

How Berkley PERFECTED the Spinnerbait with the Power Blade

Why the Berkley Money Badger is STRAIGHT MONEY

Why the Berkley Money Badger is STRAIGHT MONEY

Featured Video

Fishing

Berkley's POWERFUL PowerBait Panfish Profiles

Berkley's Brent Southworth is the in-house Biologist—Fish Science and Testing and a dedicated panfish angler. Southworth took on a challenge to create micro baits infused with Berkley's proprietary PowerBait formula, a task that wasn't possible not too long ago. These tiny profiles not only look real, but the PowerBait scent field forces the fish to bite.

What Makes the Berkley Power Stinger The BEST Slobberknocker Trailer

What Makes the Berkley Power Stinger The BEST Slobberknocker Trailer

How to PERFECTLY fish a Fluke-Style Bait with Pat Schlapper

How to PERFECTLY fish a Fluke-Style Bait with Pat Schlapper

Pat Schlapper's UNIQUE Carolina Rig Retrieve

Pat Schlapper's UNIQUE Carolina Rig Retrieve

Pat Schlapper's HOVERING Swim Jig for BASS

Pat Schlapper's HOVERING Swim Jig for BASS

Pat Schlapper's TOP 3 Favorite Fall Shad Imitators

Pat Schlapper's TOP 3 Favorite Fall Shad Imitators

What is the Pea Rig? Big Bass LOVE IT!

What is the Pea Rig? Big Bass LOVE IT!

Bass Fishing: SPRING vs. FALL Retrieve Cadence with Mike McClelland

Bass Fishing: SPRING vs. FALL Retrieve Cadence with Mike McClelland

HOW to Vary your Crankbait Retrieve with Mike McClelland

HOW to Vary your Crankbait Retrieve with Mike McClelland

Lakers At The Lodge

Lakers At The Lodge

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