In-Fisherman

Berkley's Bass Jigs Offer A Perfect Technological PUNCH IN THE FACE

Berkley's Senior Project Engineer Dan Spengler talks about creating the new lineup of bass jigs that not only ...

The Legendary Berkley PowerBait Power Worm is STILL AWESOME

Berkley's Manager of Fish Science and Bait Testing Mark Sexton talks about one of the most popular and long-st...

New LIFELIKE COLORS For the WILDLY POPULAR Berkley Gulp! Minnow

Regarded as one of the most sought-after bait profiles in the Gulp! lineup, the Berkley Gulp! Minnow is now av...

The Berkley Gulp! SR Crawler Offers Trollers an ULTRA LIFELIKE Profile

Berkley's Category Manager of Freshwater Bait Aaron Wavra and professional walleye angler Mark Courts discuss ...

The Berkley MaxScent Lil' Super Trooper is LARGER THAN LIFE

Mark Sexton, Manager of Fish Science and Bait Testing at Berkley, talks about the new MaxScent Lil' Super Troo...

How MaxScent BRIDGED THE GAP Between PowerBait and Gulp!

Berkley's Manager of Fish Science and Bait Testing Mark Sexton talks about how and why MaxScent was created an...

The Berkley Scented Flicker Shad REALLY STINKS

Thanks to insight from legendary walleye anglers Keith Kavajecz and Gary Parsons, the team at Berkley married ...

How Berkley PERFECTED the Spinnerbait with the Power Blade

With insight from professional bass angler Edwin Evers, Berkley's rendition of the spinnerbait is a head-turne...

Why the Berkley Money Badger is STRAIGHT MONEY

Berkley's Senior Project Engineer Dan Spengler talks about how the Money Badger got its name and why he consid...

What Makes the Berkley Power Stinger The BEST Slobberknocker Trailer

Berkley's Project Engineer and Soft Bait Designer Kyle Peterson talks about the process behind developing the ...

The Birth of the Berkley Slobberknocker

Berkley's Manager of Fish Science and Bait Testing Mark Sexton and Project Engineer and Bait Designer Kyle Pet...

How to PERFECTLY fish a Fluke-Style Bait with Pat Schlapper

Pro bass angler Pat Schlapper talks about a few different yet effective retrieves when utilizing a fluke-style...

Pat Schlapper's UNIQUE Carolina Rig Retrieve

Pro bass angler Pat Schlapper retrieves his Carolina rig differently than most, he explains.

Pat Schlapper's HOVERING Swim Jig for BASS

Pro bass angler Pat Schlapper talks about how he retrieves his swim jig while using a "hovering" motion to run...

Pat Schlapper's TOP 3 Favorite Fall Shad Imitators

Pro bass angler Pat Schlapper shares his favorite fall baits that best mimic shad and why they work so well du...

What is the Pea Rig? Big Bass LOVE IT!

Pro bass angler Shin Fukae talks about the Pea Rig and how it works wonders on pressured bass.

Bass Fishing: SPRING vs. FALL Retrieve Cadence with Mike McClelland

Pro angler Mike McClelland talks about changing your retrieve cadence based on the time of year. In this case,...

HOW to Vary your Crankbait Retrieve with Mike McClelland

Pro angler Mike McClelland talks about how to vary your crankbait retrieve cadence and speed to produce more b...

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