10,000 Fish's Shimmer Shad

10,000 Fish's Shimmer Shad
A ghost-shad Shimmer Shad.

Since the spring of 2006, a minnow-shaped or shad-shaped worm has played an integral role in the repertoire of scores of Midwest finesse anglers. And in 2019, 10,000 Fish added a modern-day version of the minnow-shaped or shad-shaped worm to the angling world.

10,000 Fish is a new brand. It is the creation of Catch Co.

Eli Rosenberg is the Director of Media Partnerships for Catch Co. And he told us that Catch Co. was roused by the workmanship and complexities of the tackle that has been created by the Japanese domestic market. And Catch Co. spawned 10,000 Fish as a means to pay homage to the Japanese domestic market in the United States.

Rosenberg recently introduced us to two of 10,000 Fish’s first creations, and one of those is the Shimmer Shad, which in the eyes of Midwest finesse anglers is a shad-shaped worm.


Rosenberg sent us a package of Shimmer Shad in the ghost-shad hue to use and thoroughly examine.


Here is what we discovered about the Shimmer Shad:

It is manufactured in two sizes: a three-incher and a four-incher.

We worked with the four-incher, and according to our measurements, it is 3 15/16 inches long.

The contours of its first 2 1/2 inches are similar to the silhouettes of a variety of the chubs, darters, and shiners that abide many waterways that stipple the landscapes of the United States.


Its predorsal area, which possesses its snout, eyes, and operculum, is three-quarters of an inch long. Near its junction with its torso, the predorsal possesses a height of seven-sixteenths of an inch, a width of a quarter of an inch, and a circumference of about 1 5/16 inches. The plastic portion of the predorsal area is solid. Its epidermis is basically smooth.

The plastic portion of the next 2 3/4 inches is hollow. The top of this section is opaque and graced with a series of minor ribs. The top of this dorsal, which is devoid of those ribs, is one-eighth of an inch wide and 2 3/4 inches long with a smooth epidermis. The epidermis of the bottom or ventral portions of this hollow segment is smooth and transparent. Encapsulated within this hollow area is a silver-hued element that is about a quarter of an inch high and 1 1/2 inches long. This silver element shines and reflects rays of light. A 10,000 Fish press statement notes that this silver element is “an internal strobe strip that reflects light to attract fish and keep fish latched once they bite by mimicking the feel of a baitfish body crunching.”

At the end of the ventral area, there is a hole, which is somewhat similar to the position of a chub’s, darter’s, and shiner’s anus. According to Rosenberg, this cavity is leftover from the manufacturing process for implanting the internal strobe strip inside the hollow portion of the Shimmer Shad’s torso.


The Shimmer Shad is devoid of pectoral fins, pelvic fins, an anal fin, a dorsal fin, and a caudal fin.

The final 1 7/16 inches of the Shimmer Shad consists of what the folks at 10,000 Fish describe as “a super thin tapered tail that produces a subtle quivering action.” At the junction with its body, this tail has a width of one-eighth of an inch and a circumference of about seven-sixteenths of an inch. At the tip of the tail, it has a width that is slightly larger than one-sixteenth of an inch.

It is manufactured in the following hues: Blue Shad, Ghost Shad, Natural, and Violet Shad.

It is very buoyant.

A package of four costs $5.29. Rosenberg notes that members of Karl’s Club, which is another Catch Co. branch, can purchase them for $3.70 a package. And they are wrapped in a state-of-the-art package.

A 10,000 Fish’s press statement says that it was designed for drop-shot applications, but it is also noted to be effective when it is affixed to a small jig and employed with a vertical presentation for suspended fish.

//content.osgnetworks.tv/infisherman/content/photos/Shimmer-Shad.jpg
A ghost-shad Shimmer Shad affixed to an unpainted 1/32-ounce mushroom-style jig.

Midwest Finesse anglers, of course, will affix it to a mushroom-style jig, which will allow them to present it to their black bass quarries at a variety of waterways by employing all six of the standard Midwest finesse retrieves. Its buoyancy will be a factor that Midwest finesse anglers will relish.

Endnotes

  1. Here are two links to Catch Co.’s websites: https://catchco.com/; https://shopkarls.com/10000-fish-shimmer-shad.
  2. Midwest finesse anglers will employ the Shimmer Shad the way they have been employing a shad-shaped worm for the past 13 years. Here is the link to the Midwest finesse column that provides detailed descriptions about the six retrieves that they will use with the Shimmer Shad: https://www.in-fisherman.com/editorial/six-midwest-finesse-retrieves/153946.
  3. Biospawn is part of Catch Co. Here are two links to Midwest Finesse gear guides about Biospawn’s PlasmaTail and ExoStick: https://www.in-fisherman.com/editorial/biospawn-4-inch-plasmatail/359795; https://www.in-fisherman.com/editorial/biospawn-lure-companys-exostick/329692.
  4. Here is the link to Karl’s Club: https://shopkarls.com/club.
  5. Here is the link to our gear guide on 10,000Fish’s Sukoshi Bug: https://www.in-fisherman.com/editorial/10-000-fish-s-sukoshi-bug/365592.

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Recommended Articles

See More Recommendations

Popular Videos

Mustad

Mustad's New Tungsten Weights

Long known as one of the world's premiere hook makers, Mustad's Reid McKinstry shows OSG's Lynn Burkhead that the company is now one of the leaders in making tungsten terminal tackle products for anglers.

Bug-Repellent Clothing from L.L. Bean

Bug-Repellent Clothing from L.L. Bean

L.L. Bean No Fly Zone and Insect Shield apparel won't let bugs ruin a fishing trip. With Jeff Miller of L.L. Bean and Game & Fish Editorial Director Adam Heggenstaller at ICAST 2019 in Orlando.

New 4-Liter Dry Creek Gear Pouch from Simms

New 4-Liter Dry Creek Gear Pouch from Simms

Outdoor Sportsman Group writer Lynn Burkhead gets new product details from Simms Fishing Product's John Frazier about the new waterproof 4-Liter Dry Creek Gear Pouch.

Simms

Simms' Solarflex Ultra Cool Armor Hoody

John Frazier of Simms Fishing Products helps OSG's Lynn Burkhead understand the new features of the new Simms' Solarflex Ultra Cool Armor sun protection hoody.

See More Popular Videos

Trending Articles


Spring is prime time for pike. The Prespawn and Postspawn periods offer excellent odds at catching Pike & Muskie

How To Catch Pike In Spring

Dan Johnson - April 26, 2016

Spring is prime time for pike. The Prespawn and Postspawn periods offer excellent odds at...

It was an August evening and I was wading the flats in Brewster, MA with my cousin. Here you can Other Fish

Must-Have Striped Bass Tackle

Rick Bach - May 04, 2017

It was an August evening and I was wading the flats in Brewster, MA with my cousin. Here you...

Pole lines illustrate the paradox of catfishing. At a time when excellent rods, reels, and other Catfish

Catfish Pole Rigs

Richard Peterson with In-Fisherman - April 28, 2016

Pole lines illustrate the paradox of catfishing. At a time when excellent rods, reels, and...

Walleyes spawn in spring and understanding spring walleye migrations, whether you live north or south, will help you pinpoint their predictable locations year after year. Walleye

Understanding Spring Walleye Migrations

Gord Pyzer - June 02, 2018

Walleyes spawn in spring and understanding spring walleye migrations, whether you live north...

See More Trending Articles

More Midwest Finesse

Z-Man Fishing Products has resurrected one of the great cornerstones of Midwest finesse fishing. Midwest Finesse

Z-Man Fishing Products' OG Mushroom Jighead

Ned Kehde - June 18, 2020

Z-Man Fishing Products has resurrected one of the great cornerstones of Midwest finesse...

Its ribbed body and small tail produce great action in the water. Midwest Finesse

Trophy Technology's Castaic CBT Finesse Worm

Ned Kehde - June 29, 2020

Its ribbed body and small tail produce great action in the water.

An effective creature bait with a ton of rigging versatility. Midwest Finesse

Strike King Lure Company's Rage Baby Craw

Ned Kehde - May 22, 2020

An effective creature bait with a ton of rigging versatility.

Some anglers are heralding it as being a mind-boggling and state-of-the-art soft-plastic worm. Midwest Finesse

Mann's Bait Company's SpringR Worm

Ned Kehde - July 02, 2020

Some anglers are heralding it as being a mind-boggling and state-of-the-art soft-plastic worm.

See More Midwest Finesse

GET THE MAGAZINE Subscribe & Save

Digital Now Included!

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

PREVIEW THIS MONTH'S ISSUE

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Get Digital Access.

All In-Fisherman subscribers now have digital access to their magazine content. This means you have the option to read your magazine on most popular phones and tablets.

To get started, click the link below to visit mymagnow.com and learn how to access your digital magazine.

Get Digital Access

Not a Subscriber?
Subscribe Now