November 18, 2021
Plano EDGE Flex Crankbait 3700
The EDGE line of storage solutions from Plano are proven favorites thanks to their intuitive designs that store tackle securely while keeping it easy to access when the bite heats up. The new Plano EDGE Flex Crankbait box provides complete customization to store any size hardbait in one innovative, do-it-all crankbait tackle box.
$39.99 | planomolding.com
Vaer C5 | Tradition Black USA Quartz | Custom Second Strap: Nylon - Khaki
Looking for an all-purpose field watch? Vaer builds durable, USA-assembled timepieces meant for everyday outdoor use. Boasting a guaranteed waterproof warranty, scratch-resistant sapphire crystal, and ultra-slim case design it's the perfect watch for your next fishing trip - or a night on the town.
$209 | vaerwatches.com
Humminbird Mega Live and 360 Ice Bundle
Humminbird has created a turnkey option for the ice angler looking to harness the power of the award-winning Humminbird Mega Live and 360 technologies. With both Mega Live and 360 on the ice at the same time, the angler can see fish, bait and structure 360 degrees around his position, and in real-time when Live is factored in—not to mention LakeMaster mapping and 2D sonar. Mega Imaging will take your ice game to new depths
Mega Live Ice Bundle MSRP: $2,999.99 Humminbird Mega Live Ice Bundle
Mega 360 Ice Bundle MSRP: $2,799.99 Humminbird Mega 360 Ice Bundle
Humminbird Helix 5 and 7 Ice Bundles
Taking ice electronics to new levels across the board, Humminbird has released their Gen4 Helix 7 Ice Bundles that feature an improved shuttle that comes standard with a 15Ah lithium battery that is conveniently stowed and easy to access. The Helix 5 brings a more compact version to the table making it easy for anglers to stay on top of the fish and move quickly when the fish relocate. Both units take a LakeMaster card and a Zero Lines card to read your previously developed map through AutoChart Live to increase position accuracy.
Helix 5 Ice Bundle MSRP: $499 Helix 5
Helix 7 G4 Ice Bundle MSRP: $899 Helix 7 G4
Beckman Standard Net (BN2634S)
Beckman’s BN2634S is recommended for catfish, pike, redfish, salmon, steelhead, striped bass, walleyes and even big largemouth. The net is the company’s larger, high-performance standard fishing net that provides depth of bag and extended reach for better access and accuracy. The Quick-Connect Channel allows for an ultra-fast connection of the handle to the yoke and the heavy-duty hoop features the internal Y-bar construction for increased rigidity and stability. The one-piece aluminum yoke comes with a lifetime guarantee. Plus, you can also pair your desired hoop with a specific handle based on your needs and applications. Hoop width: 26 inches; hoop length: 34 inches; bag depth: 32 inches; net material: nylon.
MSRP: $89.99 Beckman BN2634S
Abu Garcia Max X Spinning Combo
The Abu Garcia combo features better-than-ever engineering that features a custom reel seat with integrated polymer comfort grip for all-day comfort, 3+1 bearing system for ultimate smooth retrieves and 24-ton graphite rod construction for increased sensitivity. The rod comes in one or two pieces, four rod lengths—5-foot; 6-inch, 6-foot; 6-foot, 6-inch and 7-foot models in light, medium and medium-heavy actions.
MSRP: $52.39 Abu Garica Max X Spinning Combo
New Berkley Flipping Jigs
Dressed in an irresistible PowerBait-flavored skirt and armed with a razor-sharp Fusion19 hook, the new Flippin’ Jig features all the right things in all the right places that make a high-quality jig a must-have for all serious bass anglers. With over 30 years of professional angling experience, an impressive list of angling accomplishments and recognition, Gary Klein knows a thing or two about jigs and has carefully crafted every detail in this design. The jig features Klein’s original broad, Arkie-style flipping head and slips in and out of the gnarliest of cover. The jig also features a 40-degree recessed, horizontal line tie, a detached talon-style keeper that locks baits into place, and a heavy weedguard to keep the jig from getting hung up.
MSRP: $4.99 Berkley Flipping Jig
A classic bait design with added insight from legendary crankbait angler David Fritts makes the Berkley Frittside a killer presentation. The flat-side crankbait features the same proven action that won Fritts Bassmaster Classic, but with proven balsa actions and added durability and the casting performance of a plastic bait. It’s armed with Fusion19 trebles, comes standard with an integrated FlashDisc that improves tracking ability and accuracy, casts very well—even on baitcasting gear. The size 7 and 9 models feature a weighted bill to achieve optimal running depth quickly. The bait comes in five lengths, five weights and 24 awesome colors.
MSRP: $9.99 Berkley Frittside
P-Line Tactical Fluorocarbon
Anglers of all types need every advantage possible to successfully battle and beat your favorite fish. The last thing you want to worry about is your line, and P-Line has the ultimate fluorocarbon available to you in multiple break strengths and spool sizes. This premium Japanese fluorocarbon features increased invisibility, more abrasion resistance, and casts long distances. It’s available in 6-, 8-, 10-, 12-, 15-, 17- and 20-pound break strengths, and 200- to 2,000-yard spools.
MSRP: $19.99-$139.99 P-Line Tactical Fluorocarbon
St. Croix Premier Musky Rods
The St. Croix Premier Musky lineup features classic styling combined with performance and value that has upheld the rods as a highly reliable powerhouse musky rod that absolutely be depended upon. Rods come in an assortment of powers and actions, and lengths starting at 6 feet, 10 inches up to 9 feet. Whatever the technique you’re planning to employ, St. Croix has you covered when big angry muskies are on the prowl.
MSRP: $190-$240 St. Croix Premier Musky Rods
ZeroFit Ultimate Mock or Crew
Aside from providing warmth during cool days on the water or in the woods, this heavyweight base layer is also designed to allow freedom of movement. With its patented knitting process as well as the incredible blend of five fabrics, you get a base layer that is perfect for slower-moving sports like hunting and fishing. The Zerofit base layer is an excellent top for your coldest weather conditions. Wear it and be protected from the cold to freezing temperatures while doing the outdoor sports you love best. The shirt is comprised of a unique blend of materials, including 68% acrylic; 21% nylon; 7% wool; 2% polyester and 2% polyurethane. They are available in black, grey, red, white or blue and in sizes Extra Small to Extra Large.
MSRP: $90 ZeroFit HeatRub Ultimate Mock or Crew Top
ZeroFit Ultimate Leggings
With unique fibers that are designed as a double-loop barrel, you can enjoy heat insulation and friction heating. It has extra-long bristles that ensure the retention of a layer of warm air around your legs. Added to this, every little movement you make causes friction that creates heat to warm you up, acting as heat storage. The ZeroFit leggings can warm you up twice as much as a pair of regular pants and quite comparable to fleece-lined over trousers plus ease of movement, making it ideal underwear for active anglers and hunters. This is due to the unique mix of materials, including 68% acrylic; 21% nylon; 7% wool; 2% polyester and 2% polyurethane. They are available in black and sizes Small to Extra Large
MSRP: $90 ZeroFit Ultimate Leggings
Costa Santiago Untangled Series
Costa’s Untangled Santiago frame style offers ample frontal and peripheral eye coverage for all-day comfort. The Santiago takes its name from Chile’s capital. Hooding and side shields help keep your eyes free from light leak and focused on the water. Keeper-ready temples and Hydrolite rubber grips designed to keep you fishing no matter how rough it gets out there. And to ensure a future full of fish for our and future generations, Santiago is made from 97% recycled fishing nets. The other 3% is a performance additive that is designed to help you catch 100% of the fish you chase. Santiago is as good for fishing as it is for our oceans.
MSRP: $226 Costa Santiago
AFTCO Barricade Rain Suit
The Barricade Jacket provides ridiculously high-end features at a competitive price. Don't feel outgunned when you put on this suit bolstering a 3L polyester ripstop construction, with 20K water resistance, 15K Breathability and YKK zippers for a reinforced zipper locking system. Zippered side pockets, D rings and a speedVent hood to get you across the lake or channel without having to worry about your hood flying off. Pair with the Barricade Bib and get the proper rain suit to keep you comfortable under harsh weather conditions.
MSRP: Jacket: $249 Barricade Jacket
Bib: $229 Barricade Bib
Bubba Complete Kitchen and Steak Knife Set
From start to finish, the Bubba Complete Kitchen & Steak Knife set covers all your kitchen cutting needs. This perfectly balanced set features sharpening steel and 10 extremely sharp, long-lasting blades including: 8-inch Chef Knife, 8-inch Serrated Knife, 7-inch Santoku Knife, 6 1/2-inch Nakiri Knife, 6-inch Utility Knife, 3 1/2-inch Paring Knife, and four 4 1/2-inch Steak Knives. The perfect addition to your countertop, the entire collection features expertly crafted G10 handles and premium German Stainless Steel. Paired with an elegant Parawood knife block, this knife set brings the blades you trust on the water into the kitchen.
MSRP: $559.99 Bubba Kitchen Knife Set
Bubba Stainless Steel Pistol Pliers
The Bubba Stainless Steel Pistol Grip Pliers bring a new level of strength and durability to fishing pliers. Developed with premium, high-carbon stainless steel and a titanium nitride coating, these pliers are purpose-built to withstand extreme duress and resist corrosion. They feature a unique 90-degree angle to make it easy to get to those hard-to-reach areas. They come equipped with carbide cutters, crimping cutouts and are spring-loaded, so they are always ready to go. The Stainless Steel Pliers also provide a high-end, molded polymer sheath with belt clip that allows for easy one-handed access and secure storage. On top of all this, they are engineered with our iconic, non-slip grip for maximum control. These are the last set of fishing pliers you will ever need. Featured in both 6 1/2- and 8 1/2-inch sizes.
MSRP: $74.99 Bubba Stainless Steel Pistol Pliers
StrikeMaster Lithium 24v Auger
Electric DC brushless motor comes standard with a planetary gear system, operates on a 50:1 gear ratio in forward and reverse with a power button with a deadman safety switch. The 24-volt, 4-amp hour lithium ION battery will drill 65 holes with the 6-inch auger on a single charge and 50 holes with the 8-inch auger on a single charge—all based on repeated tests with 16 inches of ice. It’s as dependable as it is innovative.
MSRP: $399.99 StrikeMaster 24v Lithium Ice Auger
Northland Tungsten Gill Getter
The Tungsten Gill Getter features bulging glow-in-the-dark eyeballs with a Flat-Belly profile that gives it a gliding action and reflects sonar better. It falls fast and will punch through slush that builds up inside the hole during extremely cold days, and it comes armed with a premium needle point hook with 60-degree angle. The new Gill-Getter is available in two sizes: No. 12 hook 1/28-ounce and No. 10 hook 1/16-ounce. It comes standard in eight different fish-catching colors. Each pack contains two lures per card. Also available in a 6-jig assorted color pack.
MSRP: $6.99 Northland Gill Getter
Northland Buck-Shot Coffin Spoon
The Buckshot Coffin Spoon features an internal brass rattle plus loud Kicker-Tail Fin that makes it very loud, attracting attention from great distances. Its flat-sided profile produces a tumbling action, and the angled body reflects light in unique ways. The Buck-Shot Coffin Spoon is available in 4 sizes: 1/8-, 3/16-, 1/4-, and 3/8-ounce models featuring 12 distinct fish-catching colors, including glow, UV and metallic patterns, (including new in-demand patterns being released in 2021. Each pack contains one Buck-Shot Coffin Spoon per card. Also available in assorted colors 3 per card.
MSRP: $6.99 Northland Buck-Shot Coffin Spoon
Clam EdgeX Suit
The EdgeX suit by Ice Armor and Clam is the next generation of the original blue ice fishing suit. Featuring a soft-touch waterproof fabric shell with a super soft long nap fleece inner lining, this comfortable suit will become a favorite for many ice anglers. Built with ice anglers in mind, this suit is waterproof, breathable, and warm for the coldest winter days—and especially comfortable. If you are looking for a cold-weather suit for ice fishing or winter, the EdgeX suit has you fully covered! The suit comes in sizes S-5XL
Parka: $199.99 Parka
Bib: $199.99 Bib
Daiwa Ballistic MQ Spinning Reel
The Ballistic has been redesigned and upgraded. Still featuring the LT Concept for the ultimate in light and tough performance—now complete with the company’s Monocoque Body (MQ) for even more power and a more compact frame. The MQ frame design allows for a larger gear inside of the reel, adding power and longevity to the gear set. Utilizing the all-new Zaion-V frame material is extremely durable, corrosion resistant and rigid. Complete with a Magsealed main shaft to prevent water and debris intrusion, the Ballistic MQ LT is ready to take on the toughest battles. The reel is long-casting and extremely smooth employing an 8-Bearing System and with models ranging from 1000 to 4000, the Ballistic LT line of spinning reels is designed for a wide range of gamefish incorporating many different techniques.
MSRP: $229.99 Daiwa Ballistic MQ
Frabill Ice Scooper
Extremely durable polypropylene reinforced nylon construction with a 30 inch engraved ruler on the handle. Large scoop removes ice shavings more effectively and the long handle design prevents stress on your back. Backed by a limited lifetime warranty.
MSRP: $19.99 Frabill Ice Scooper
G. Loomis IMX-Pro Ice rod
G. Loomis is known for building rods with unrivaled sensitivity and premium, cutting-edge materials with an eye toward giving anglers a tool for any and all scenarios and techniques. Its IMX-Pro Ice series now gives the avid ice angling crowd a selection of twigs with the same precision and varied actions the open-water crowd has enjoyed for decades. Seven of the 12 models feature Tubular IMX-PRO graphite construction with fast actions for enhanced sensitivity and a lightweight finished product to better target large species like walleye, pike and lake trout. The other five models feature Solid IMX-PRO construction with fast tapers and extra-fast actions to cater to the panfish crowd that demands enhanced strike detection and hook-setting performance. All IMX-PRO Ice rods are equipped with a Hybrid Guide System and fitted with ultra-light REC Recoil guides to facilitate ice management while the solid, stainless-steel tip provides increased rigidity and consistent shape.
MSRP: $199.99 G. Loomis IMX Pro Ice
Ice Hole 30Ah Powerbox
A 30Ah Amped lithium battery and lithium charger are included in the base price of this box. This box is wired by veterans and certified electronics technicians. Your choice of three rocker switches or you have the option to upgrade to Push Button Latching Switches for $12 per switch. The latching style switches are built with an aluminum housing. These switches have an on/off cycle life of 200,000 pushes. The box also features a USB-C port, a USB 3.0 and a voltmeter to keep track of your battery. There is also a 12v socket, two 12v lights, SAE port and more.
MSRP: $334.97 Ice Hole Powerbox
Aerobait Aerated Bait Saver System
A fully self-contained aerated system that keeps bait fresh. Aerobait Aerated Bait System includes insulated polypropylene bucket with a heavy-duty, battery-operated electric motor with recessed on/off switch. Check valve to prevent backwash into air pump. Requires 1 D battery. Not designed to be submersible.
MSRP: $49.99 Aerobait Aerated Bait System
Ugly Stik Ugly Tools Multi-Tool
The Ugly Stik Multi-Tool includes a spring-loaded pliers, split ring pliers tip, crimping tool, cutter, mini-scissors, lock out knife, flat head screwdriver, phillips-head screwdriver, jig eye cleaner, hook sharpener and bottle opener. It really is the ideal stand-alone tool when there is limited space for extra gear. Ugly Tools are designed for ugly conditions. Rugged non-slip handles give you control in wet and slimy environments, and rugged metals with hardy coatings ensure jaws and blades will not corrode or pit.
MSRP: $39.99 Ugly Tools Multi-Tool