Skip to main content

Northland Fishing Tackle's Impulse Paddle Shad

Northland Fishing Tackle's Impulse Paddle Shad

Northland Fishing Tackle's Impulse Paddle Shad was introduced to the angling world at the International Convention of Allied Sportfishing Trades show at Orlando, Florida, on July 15.

In the eyes of several knowledgeable observers, this soft-plastic swimbait looks as if it will catch the fancy of scores of Midwest finesse anglers and their quarries, as well as oodles of temperate bass anglers, who like to a wield soft-plastic shad-shaped bait affixed to a small jig.

According to Chris Morgal of Bemidji, Minnesota, and Northland's marketing manager, the Paddle Shad possesses the profile and action of a fat-bodied crankbait and the subtleness, texture, and scent of a soft-plastic paddle-tail grub. In addition to its distinctive body shape and paddle tail, it is endowed with what is described as "action-amplifying dual tail hinges." These three elements allow the IMPULSE Paddle Shad to quiver, flutter, roll, undulate, and vibrate unlike any soft-plastic swimbait that has ever been created.

It is manufactured in three-inch and 3 1/2-inch lengths. It is designed to be affixed to 1/16-ounce, 3/32-, and 1/8-ounce jigs, such as Northland's 1/16-ounce Gum-Ball Head, 3/32-ounce Lip-Stick Jig-Worm, 1/8-ounch Rock-It Jig, and 1/8-ounce Slurp! Jig Head.


It is manufactured in eight colors: Blue, Brown Crawdad, Firetiger, Fluorescent Chartreuse, Hot Steel, Perch, Purpledescent, and Silver. It is impregnated with Northland's IMPULSE Instinctual Attractant, which is a baked-in MicroPlankton formula.


The suggested retail price for a package of four is $3.99, but anglers will not be able to purchase them until the winter of 2014-15.

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Recommended Articles

See More Recommendations

Popular Videos

The True Story of the Bass Boat Hero Who Broke the Internet

The True Story of the Bass Boat Hero Who Broke the Internet

“If that engine starts without my kill switch on, I ain't the one driving it,” Blake Broussard says after ejection video goes viral.

Drop-Shotting For Smallies

Drop-Shotting For Smallies

The In-Fisherman crew head to Lake Erie to catch smallmouth bass.

Lake Superior Whitefish on Ice

Lake Superior Whitefish on Ice

Doug Stange joins Capt. Aron Kastern on Lake Superior near Ashland, Wisconsin where they go after whitefish on ice.

Hobie MirageDrive 360 Kayak Propulsion: Amazing Control and Power

Hobie MirageDrive 360 Kayak Propulsion: Amazing Control and Power

The Hobie MirageDrive 360 pedal propulsion system is the pinnacle of kayak control with more efficient fin designs, glide technology and allows the boat to be moved in any direction.

See More Popular Videos

Trending Articles

Check out this Largemouth Bass Length To Weight Conversion Chart, a simple and accurate explanation from the In-Fisherman biologists. Largemouth Bass Length To Weight Conversion Chart Bass

Largemouth Bass Length To Weight Conversion Chart

Dr. Rob Neumann - January 22, 2017

Check out this Largemouth Bass Length To Weight Conversion Chart, a simple and accurate...

Introduced species often directly or indirectly adversely affect native species.Questioning Fish Introductions Other Fish

Questioning Fish Introductions

Dr. Hal Schramm - July 06, 2020

Introduced species often directly or indirectly adversely affect native species.

Ned Kehde breaks down the finer points of the Rabid Baits GobyRabid Baits Goby Midwest Finesse

Rabid Baits Goby

Ned Kehde - October 09, 2020

Ned Kehde breaks down the finer points of the Rabid Baits Goby

You're going to love this Beer-Battered Fish Fingers Recipe! These deep-fried walleye strips are tasty and dress up nicely when served in a basket or on a plate with fresh fruit such as grapes and strawberries.Beer-Battered Fish Fingers Recipe Fish Recipes

Beer-Battered Fish Fingers Recipe

In-Fisherman

You're going to love this Beer-Battered Fish Fingers Recipe! These deep-fried walleye strips...

See More Trending Articles

More Midwest Finesse

Its chelipads feature six holes, creating a bubble trail underwater for fish to hone in on.Big Bite Baits 3-inch Kamikaze Craw Midwest Finesse

Big Bite Baits 3-inch Kamikaze Craw

Ned Kehde - October 15, 2020

Its chelipads feature six holes, creating a bubble trail underwater for fish to hone in on.

The Rabid Craw's two chelae or claws consist of delicate nuggets of rabbit fur.Rabid Baits' Rabid Craw Midwest Finesse

Rabid Baits' Rabid Craw

Ned Kehde - September 15, 2020

The Rabid Craw's two chelae or claws consist of delicate nuggets of rabbit fur.

It is impregnated with salt and Bizz Bait's Jack'em Juice.Bizz Baits' Ned Dizzy Midwest Finesse

Bizz Baits' Ned Dizzy

Ned Kehde - September 17, 2020

It is impregnated with salt and Bizz Bait's Jack'em Juice.

September 2020 fishing was fruitful.Midwest Finesse Fishing: September 2020 Midwest Finesse

Midwest Finesse Fishing: September 2020

Ned Kehde - October 05, 2020

September 2020 fishing was fruitful.

See More Midwest Finesse

Magazine Cover

GET THE MAGAZINE Subscribe & Save

Digital Now Included!

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

PREVIEW THIS MONTH'S ISSUE Arrow

Buy Digital Single Issues

Don't miss an issue.
Buy single digital issue for your phone or tablet.

Buy Single Digital Issue on the In-Fisherman App

Other Magazines

Special Interest Magazines

See All Special Interest Magazines

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Phone Icon

Get Digital Access.

All In-Fisherman subscribers now have digital access to their magazine content. This means you have the option to read your magazine on most popular phones and tablets.

To get started, click the link below to visit mymagnow.com and learn how to access your digital magazine.

Get Digital Access

Not a Subscriber?
Subscribe Now