YUM's Swurm

The watermelon-seed Swurm.

YUM's new 4 3/4-inch YUM Swurm has caught the eyes of several Midwest finesse anglers. In these anglers' eyes, it looks as if it will fill a gap in their repertoire of soft-plastic finesse baits that occurred when Z-Man Fishing Products stopped manufacturing the Rain MinnowZ.

The Swurm is a slim, smooth-skinned, and tapered-shaped stick-style bait, which was created for freshwater anglers, who pursue black bass, and saltwater anglers, who pursue inshore species such as redfish, snook, and speckled trout.

Its belly is flat and possesses a hook slot. When Midwest finesse anglers rig the Swurm on a small mushroom-style jig and retrieve it with a swim-glide-and-shake presentation, it will glide and dart, which the folks at YUM call an erratic swimming action. And if these anglers employ it with a drag-and-deadstick retrieve, its slim and tapered body will twitch, quiver, and undulate.

Lawrence Taylor of Fort Smith, Arkansas, who is the public relations manager at PRADCO-Fishing, says anglers can rig it on a split-shot rig and Carolina rig. It can also be affixed to a weightless hook and presented as a Fluke-style bait.

It is endowed with two large eyes, and the iris of each eye is yellow, and the pupil is black.

It is manufactured in 10 colors: Chicken on a Chain, Electric Chicken, Green Pumpkin, Mullet, Pearl Rainbow, Smoke Red Pepper, Sugar and Spice, Swurm Shad, Watermelon Pearl Laminate, and Watermelon Seed.

There are two sizes: 4 3/4 inches and 6 1/4 inches. Most Midwest finesse anglers will elect to wield the 4 3/4-incher.

The suggested retail price for a package of seven is $3.49, and it will be available for anglers to purchase at a variety of retailers in January.


For other gear guide features on YUM's new finesse baits for 2015, please check out these links:





Recommended for You


Rigging Soft Bass Baits Correctly

Matt Straw - May 15, 2018

Balance is the goal when tipping jigs with trailers.


Buzzbaits for Bass

Dan Johnson - February 02, 2015

To help you get a handle on it all, we offer the following rundown of top choices on the...


Costa Baffin Sunglasses Review

Chris Schneider - April 26, 2019

Made from 100% recycled fishing nets, the Costa Baffin's are a must-have for any serious...

See More Recommendations

Trending Stories

Boats & Motors

2- Vs. 4-Cycle Outboard Motors

Dan Johnson - April 16, 2018

Now more than ever, understanding each category's strong suits is critical to choosing a...


All About Catfish

Rob Neumann

Catfish are among the most popular groups of fish with over 7 million catfish anglers...

Pike & Muskie

How To Catch Pike In Spring

Dan Johnson - April 26, 2016

Spring is prime time for pike. The Prespawn and Postspawn periods offer excellent odds at...

See More Stories

More Midwest Finesse

Midwest Finesse

Bass Pro Shop's Tournament Series Baby Stik-O-Craw

Ned Kehde - May 27, 2019

Designed for Ned Rigs, this high-performance finesse bait can also be used as a standard jig...

Midwest Finesse

Junes of the Past

Ned Kehde - May 31, 2019

Midwest Finesse

Midwest Finesse Fishing: May 2019

Ned Kehde - June 10, 2019

Ned Kehde breaks down May Midwest Finesse fishing logs, and discusses in detail what the fish...

See More Midwest Finesse

GET THE MAGAZINE Subscribe & Save

Temporary Price Reduction


Give a Gift   |   Subscriber Services


GET THE NEWSLETTER Join the List and Never Miss a Thing.